Zmags, Toys ‘R’ Us Execs to Host Digital Expertise Webinar • The Toy Guide

Zmags and Toys “R” Us executives are teaming as much as host a webinar on bettering digital experiences to spice up e-commerce gross sales.

The panel, “Accelerating Content material Experimentation to Drive Income Now (and Later),” might be co-hosted by Zmags Chief Expertise Officer Ryan Breen and Toys “R” Us E-Commerce Operations Supervisor Rachel Sutherland. The 2 executives will focus on how firms can push enchancment of their digital experiences to drive gross sales.

Extra particularly, the webinar will go over quickly creating content material for exams, utilizing high-traffic occasions to check new options, and evaluating outcomes whereas persevering with to watch altering tendencies.

“The most important problem for many e-commerce groups will not be the capability to give you nice concepts, however relatively their capability to execute experiments at scale,” Breen says. “Attendees of this session will go away excited to optimize their e-commerce websites and assured sufficient to run experiments on their most extremely trafficked pages.”

“Accelerating Content material Experimentation to Drive Income Now (and Later)” is on June 28 at 11 a.m. ET. To register for the webinar, go to

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