WWE and Fanatics are increasing their partnership to cowl WWE’s total world occasion merchandise enterprise. Fanatics’ e-commerce, licensed merchandise, and bodily retail operations crew will handle occasion retail experiences for greater than 300 occasions WWE hosts yearly.
“Fanatics has been a tremendous accomplice and can instantly bolster WWE’s occasion retail enterprise,” says Alex Varga, WWE Senior Vice President, Head of Company Improvement. “Increasing our partnership will enable WWE to additional increase our providing to followers and develop merchandise income in 2023 and past.”
The enterprise consists of increasing localized merchandise collections and retail experiences for WWE followers.
“The WWE has constructed one of the vital unimaginable world occasions portfolios throughout sports activities and leisure, and we’re honored that they’ve tapped Fanatics to construct on our overarching partnership collectively,” says Molly Adams, Fanatics Commerce Chief Strategic Retail Officer. “Via our expansive world footprint and occasion retail operations experience, Fanatics is uniquely positioned to supply an unmatched occasion retail expertise for WWE’s passionate followers at tons of of occasions worldwide.”
The partnership formally launches on Could 1 forward of WWE’s stay Backlash occasion.