World of EPI, the corporate with a give attention to genuine multicultural dolls, has formally rebranded to The Dr. Lisa Firm. The brand new identify displays the corporate’s strategic method to persevering with its mission with multicultural illustration of dolls and equipment, whereas increasing into different classes akin to child and juvenile, animation, publishing, licensing, and extra.
“Once I based World of EPI 20 years in the past my mission was to encourage youngsters to see their magnificence, brilliance, and energy mirrored again to them and to foster creativeness throughout constructive play,” says Dr. Lisa Williams, Founder and CEO. “Illustration issues, and thru this enlargement, we’re heightening our function in a large number of areas the place I do know we are able to proceed to make a distinction. And on a extra private degree, our hope is that The Dr. Lisa Firm conjures up present and future entrepreneurs, in addition to others to really observe their desires.”
The Dr. Lisa Firm will function the umbrella group for 3 key divisions: toys and publishing, animation, and strategic licensing. New partnerships shall be revealed within the close to future.
As a part of the corporate’s enlargement, Lee Clemons III has been appointed as Govt Vice President of Gross sales, Licensing and Partnerships. Clemons is a seasoned retail govt with greater than 28 years of expertise in international shopper merchandise, in addition to greater than 15 years of expertise within the child and juvenile sectors. Clemons’ areas of experience embody strategic and tactical planning, market share enlargement and progress, model administration, consumer relations and contract negotiations, new product growth, and retail execution.
“Lee is an analytical strategist with eager enterprise acumen and a passionate understanding of the purpose of The Dr. Lisa Firm,” Williams says. “I’m thrilled to have him on our staff to assist us within the enlargement of our enterprise in offering developmental expertise and inspiration to all youngsters, making certain they see their magnificence mirrored in dolls, books, toys, and content material.”
The Dr. Lisa Firm’s dolls function one-of-a-kind face sculpts, custom-blended pores and skin tones, and a wide range of pure hair textures discovered in several ethnicities worldwide. Williams is a 2023 Toy of the Year finalist within the Champion of Variety and Inclusion class and the corporate’s The Contemporary Beats Assortment is a 2023 Doll of the Yr finalist.
“Constructing shallowness is the cornerstone of all of the work I do as a result of low shallowness can restrict a toddler’s potential and have a unfavorable affect on communities and society at massive,” Willliams says.
Different traces from the corporate embody The Contemporary Dolls, Contemporary Squad Platinum Assortment, Positively Good Toddlers, Contemporary Cuddles Plush, Contemporary Inspirations Coloring Books, Contemporary Fairies Collectibles, and licensed merchandise together with Disney+ The Proud Household: Louder and Prouder, Rock the Bells, Marvel Studios Black Panther: Wakanda Perpetually Contemporary Fierce Assortment, and extra.
The Dr. Lisa Firm’s new web site and brand launched right now at freshdolls.com. The Dr. Lisa Firm shall be at Toy Truthful in New York Metropolis this weekend at Sales space No. 2779.