WildBrain, SEGA Safe New Licensing Companions for ‘Sonic Prime’


The Sonic Prime Netflix sequence noticed its second season launch this previous July, and the model has a rising portfolio of recent merchandise on the horizon to enhance it. We’ve already covered a lot of licensing partnerships entered with WildBrain CPLG and SEGA of America for Sonic Prime, however there’s extra the place that got here from, with new traces of toys, attire, and different merchandise.

The revolutionary and artistic vary of merchandise for ‘Sonic Prime’ has already begun to please followers at retail, and there are a lot of extra to come back this fall and winter and into 2024.

Maarten Weck, Government Vice President and Managing Director at WildBrain CPLG

New merchandise and licensees for the model embrace bubble bathtub and toys in Europe and The Center East and North Africa (MENA) area from Dulcop Worldwide; a spread of toys and puzzles in Iberia, France, and Lebanon from Educa Borrass; and humanities and crafts in addition to stationery in Belgium, the Netherlands, and Luxembourg (Benelux) from TM Necessities.

New merchandise coming outdoors the world of toys and video games embrace grownup and kids’s apparel within the UK and Eire from Cooneen by Design; private care merchandise in Benelux from Caresse Cosmetics; fragrance and toiletries in Northern Cyprus and Türkiye from Nuans Kozmetik; out of doors merchandise equivalent to bikes and scooters in Benelux from Kubbinga; sweet in Türkiye, Europe, and MENA from Thor Teknoloji; and an Easter egg vary in Greece from Markidis.

Sonic Prime options Sonic navigating the Shattervrese. | Supply: Sonic the Hedgehog YouTube

Along with the brand new companions, current relationships are seeing releases of recent product traces. PMI lately launched a Prism Toy unique to Walmart and JAKKS Pacific launched a primary line of Sonic Prime toys and plush in July.

Sonic Prime can be represented by WildBrain CPLG (Sales space No. B171) and SEGA (Sales space No. A181) at Model LIcesning Europe this yr. The sequence premiered worldwide on Netflix in December 2022, and its second season noticed greater than 14.7 million hours considered within the first two weeks. The Sonic model itself celebrated its thirtieth anniversary in 2021 and continues to develop with new exhibits, video games, motion pictures, and extra.


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