WildBrain Expands Teletubbies Model with Licensing Partnerships

WildBrain is maintaining efforts to see the Teletubbies model to new heights with a sequence of licensing agreements, retailer plans, and occasion showings.

WildBrain, headquartered in Canada, is well-known for its youngsters’ content material. It has round 13,000 hours of leisure in its library, representing beloved manufacturers akin to Peanuts, Strawberry Shortcake, Caillou, and extra. The corporate has seen Teletubbies launch a brand new live-action sequence, enter into a lot of licensing agreements, and extra. Now, Teletubbies additional expands its colourful empire with much more alternatives and merchandise.

Constructing on the launch of latest content material on Netflix and YouTube in the course of the model’s twenty fifth anniversary celebrations in 2022, this vibrant roster of collaborations demonstrates the Teletubbies’ enduring enchantment throughout the globe.

Elizabeth Litten Miller, Vice President, Franchise Technique at WildBrain

WildBrain is taking Teletubbies to a lot of trade shows. The model will likely be making its method to Model Licensing Europe (BLE) in London Oct. 4-6, the place WildBrain CPLG can have a sales space representing Teletubbies and different manufacturers at Stand No. B171. The corporate can even be at China Licensing Expo in Shanghai Oct. 17-19.

Teletubbies is taking the world by storm. | Supply: WildBrain

Past commerce exhibits, Teletubbies has new partnerships and activations in China. The retailer Miniso will likely be coming into a worldwide partnership with WildBrain to see Teletubbies merchandise launched throughout Miniso’s community of greater than 5,000 way of life shops. The merchandise featured embrace stationery, equipment, homewares, toys, and extra.

WildBrain has additionally revealed a brand new location-based leisure enterprise using a partnership with Max-Matching Entertainments Co. The Teletubbies-themed household entertainment facilities and lodge rooms will launch in Beijing; Zhongshan Metropolis, Guangdong; and a 3rd metropolis but to be introduced. The model was additionally featured at an set up within the YOHO Mall in Hong Kong.

Teletubbies additionally has a lot of upcoming merchandising partnerships akin to a Dolls Kill assortment, a Cakeworthy assortment, Skinnydip cellphone instances, and extra. With the Teletubbies series reboot performing effectively and looking out ahead to its first season airing in Latin America and the Caribbean, WildBrain can boast a formidable pile of growth plans for the model.

To study extra about Teletubbies licensing alternatives, events are inspired to go to WildBrain CPLG at BLE subsequent month.

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