WildBrain CPLG, SEGA Enter Licensing Partnerships for ‘Sonic Prime’ Worldwide • The Toy Ebook

Sonic the Hedgehog is as soon as once more racing by the Shatterverse. 

With season two of Netflix’s Sonic Prime set to launch on July 13, WildBrain CPLG and SEGA of America have entered into cross-category licensing partnerships in numerous markets around the globe to supply followers new alternatives to interact with the model and its iconic characters. New licensees embrace Aymax, Bioworld Worldwide, Fen, Diramix, Artesania Cerdà, La Plume Dorée, Ravensburger, and Play by Play.

A homewares cope with Aymax consists of bedding, towels, cushions, and blankets for Belgium, France, Germany, Luxembourg, the Netherlands, Portugal, and Spain.

Bioworld Worldwide is about to launch Sonic Prime-themed attire and equipment within the UK and Eire together with hoodies, loungewear, sleep units, keyrings, badges, socks, hairbands, and jackets. In Turkey, Fen signed on to carry Sonic and associates open air with merchandise together with outside playsets, bicycles, swings, and exercise tables.

Diramix will supply sticker albums, sticker packs, 3D toppers, and extra in Italy, San Marino, Vatican Metropolis, and Ticino. Artesania Cerdà will supply backpacks, exercise books, stationery, pencil instances, and extra in Andorra, Portugal, Spain, and the UK. La Plume Dorée is on board to launch stationery and equipment in France together with agendas, pencil jars, baggage, and extra.

Ravensburger will launch Sonic Prime toys and video games together with 2D and 3D puzzles and humanities and crafts units in Europe, the Center East, and Africa. Lastly, Play by Play will launch plush figures in Spain, Portugal, Andorra, Italy, and Greece.

“Sonic Prime is an unbelievable instance of what can occur when robust companions come collectively to supercharge a beloved, identified IP with wonderful new content material,” says Maarten Weck, Govt Vice President and Managing Director at WildBrain CPLG. “Sonic the Hedgehog has an enormous and really passionate fanbase around the globe, dedicated to the ‘blue blur.’ It has been improbable to observe the licensing program for Sonic Prime actually take off in markets throughout the globe. Along with SEGA, with whom we have already got a long-standing partnership on the basic Sonic the Hedgehog model, we’re dedicated to delivering many extra new and artistic methods for followers to interact with Sonic on and off display. With extra episodes of Sonic Prime coming this July to Netflix, we all know this journey has solely simply begun.”

Ivo Gerscovich, Chief Enterprise and Model Officer at SEGA of America, provides, “Sonic has all the time personified traits like collaboration and onerous work, which is why the Sonic group continues to carry the model into new avenues like our longstanding partnership with WildBrain. With the success of Sonic Prime, the Sonic neighborhood continues to amaze us with their love and dedication, and we wish to give again by creating distinctive merchandise to rejoice each Sonic and our followers.” 

Different current licensees embrace PMI and JAKKS Pacific with toys, plush, figures, and extra set to launch this summer season. 

To study extra about Sonic Prime licensing alternatives, go to SEGA in Sales space No. O226 or WildBrain CPLG in Sales space No. F214 at Licensing Expo. 

The Toy Ebook and sister publication The Pop Insider will even be in attendance at Licensing Expo subsequent month. Come by Sales space No. N249 to satisfy the group and seize a 2023 Licensing & Leisure Concern of The Toy Ebook and our spring problem of The Pop Insider.

To register to attend Licensing Expo 2023 at no cost, go to licensingexpo.com.