WildBrain CPLG Secures Cross Class Licensing Companions for Moose Toys’ Magic Mixies • The Toy E book


WildBrain CPLG has secured its first wave of licensees within the U.S. and Canada for Moose Toys’ Magic Mixies. These new partnerships construct on Moose Toys’ core toy program for the property which spans the Magic Mixies Magic Cauldron and Magic Mixies Magical Crystal Ball, alongside a rising line of Magic Mixies Mixlings collectibles.

New licensing partnerships embrace Bentex for attire; Centric for sleepwear, hosiery, and sweetness; Franco Manufacturing for homewares and bedding; HarperCollins for publishing; InnovativeDesigns for stationery, arts and crafts; and Mad Engine Canada for attire and hosiery.

Magic Mixies, the animated collection follows Sienna, a younger woman who unlocks a glittering pathway to Mixia, a mystical land full of magic creatures, the Mixlings, and new adventures. Content material is at present obtainable on YouTube and Netflix, and new licensing associate HarperCollins plans to broaden the enchanted world into books.

“The Magic Mixies toy vary has shortly captured the imaginations of children and households around the globe and change into a real gross sales juggernaut, with Moose Toys constructing a improbable content material providing as a part of its magical success,” says Jasen Wright, Vice President, North America at WildBrain CPLG. “As Magic Mixies fandom continues to construct, we’re thrilled to raise the model’s merchandise providing by means of these new licensing partnerships, which is able to see the celebrated property enter new aisles and convey many extra contemporary and artistic methods for followers to interact with this enchanting property.”   

Ronnie Frankowski, Chief Business Officer, Moose Toys, provides “All toys are really magical of their means to spark children’ imaginations, and with Magic Mixies, we take it one step additional by bringing actual magic to wow and delight children around the globe. We are able to’t await the latest Magic Mixies large reveals which is able to give children new methods to ‘combine’ Mixies into their day. In WildBrain CPLG we have now a associate who delivers a powerful licensing line-up that ranges from enjoyable to practical to fanciful for youths to broaden their magical world of Magic Mixies.”

Go to WildBrain CPLG at Licensing Expo in Sales space No. F214 for extra data and alternatives concerning Magic Mixies Mixlings.


The Toy Book Magazine

The Toy E book and sister publication The Pop Insider shall be in attendance at Licensing Expo, June 13-15, 2023. Cease by Sales space No. N249 to satisfy the crew and seize a 2023 Licensing & Leisure Problem of The Toy E book and our spring concern of The Pop Insider.

To register to attend Licensing Expo 2023 at no cost, go to licensingexpo.com.

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