WildBrain Brings Strawberry Shortcake To Licensing Expo • The Toy E book

We’ve already mentioned WildBrain’s plans to deliver the Teletubbies to Licensing Expo this June, however that’s not all the corporate will likely be representing. The time-tested Strawberry Shortcake model may also be getting its second within the highlight.

WildBrain, identified for its children’ leisure content material, has additional expanded the attain of Strawberry Shortcake. Season 3 of the corporate’s unique animated collection Berry within the Large Metropolis is about to drop on the official YouTube channel July 15. In anticipation of the following season of the favored collection, WildBrain continues to safe partnerships for the model.

 “We’ve seen unimaginable progress in Strawberry Shortcake fandom this yr, with this iconic character persevering with to seize the hearts of audiences younger and outdated world wide,” says Elizabeth Litten Miller, Vice President, Franchise Technique at WildBrain. “As we harness WildBrain’s 360-degree strategy to model constructing throughout content material creation, viewers engagement, and world licensing, the hovering reputation of the World of Strawberry Shortcake has generated not solely new content material offers, however an entire new wave of licensing alternatives and progressive activations.”

Strawberry Shortcake has seen new companions indicators resembling Hunniedeux for character-inspired make-up palettes, Little Fowl Bamboo for matching units of grownup and toddler attire, Goose Creek Candles for strawberry-scented candles, and Hot Topic for a full retail assortment. These new offers comply with the current launch of scented luggage from Loungefly in addition to a group of attire and extra from Dolls Kill. 

These new offers are just the start for the model. There are additionally various new distribution companions for the Berry within the Large Metropolis series in addition to new activations at US retail areas. 

Licensing Expo 2023 runs from June 13-15 on the Mandalay Bay Conference Middle in Las Vegas, Nevada. Go to the WildBrain CPLG Sales space No. F214 to get extra info relating to partnership alternatives with the Strawberry Shortcake model. 

The Toy E book and sister publication The Pop Insider may also be in attendance at Licensing Expo subsequent month. Come by Sales space No. N249 to satisfy the staff and seize a 2023 Licensing & Leisure Problem of The Toy E book and our spring problem of The Pop Insider.

To register to attend Licensing Expo 2023 without spending a dime, go to www.licensingexpo.com.

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