WHSmith and Toys ‘R’ Us Accomplice to Open 9 Store-in-Retailers within the UK • The Toy E-book

Geoffrey the Giraffe is coming to the UK.

WHSmith and Toys “R” Us ANZ Restricted have teamed as much as launch 9 Toys “R” Us shop-in-shops throughout the UK this summer time. On the shops, prospects can be welcomed by a life-sized Geoffrey the Giraffe 3D sculpture earlier than discovering devoted sections by age, curiosity, and class, with interactive experiences, demonstration tables, and iconic visible parts all through.

Every Toys “R” Us shop-in-shop will characteristic a key vary of merchandise and actions from high toy manufacturers together with Barbie, Bluey, Fisher Worth, Sizzling Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Playmobil, Star Wars, and extra. 

The brand new retail partnership follows final 12 months’s profitable launch of Toys “R” Us UK’s digital flagship e-commerce web site.

WHSmith to deliver Toys “R” Us again to the excessive avenue with a brand new retail partnership this summer time. | Supply: Toys “R” Us

“At WHSmith, we’re all the time exploring new alternatives to launch thrilling, new product ranges to our prospects on the excessive avenue, and our partnership with Toys ‘R’ Us actually does this,” says Sean Toal, Managing Director, WHSmith Excessive Avenue. “The model has lengthy been recognized for its distinctive vary of toys and video games and enhances our current supply effectively. Throughout every of the 9 areas, now we have an important workforce of colleagues who look ahead to welcoming many new and current prospects over the approaching weeks and showcasing the brand new retailer structure and — not forgetting — Geoffrey the Giraffe.”

Simon Cartey, UK Business Director at Toys “R” Us provides, “Our new Toys ‘R’ Us shop-in-shops at WHSmith create the right house for Toys ‘R’ Us because it returns to the UK excessive avenue purchasing scene. With this collaboration, we aren’t solely bringing again the beloved Toys ‘R’ Us expertise but in addition offering handy entry to a variety of toys and video games. Collectively, we hope to create a magical and joyful purchasing vacation spot for households throughout the nation.”

The grand opening for the primary Toys “R” Us shop-in-shop is on June 10 on the WHSmith Monks Cross Retail Park location in York, with the remaining eight to open all through the summer time in Canterbury, Chelmsford, Cheltenham, Cwmbran, Oxford, Poole, Studying, and Solihull. For extra data go to toysrus.co.uk.

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