WHP Gobal, mum or dad firm of Toys “R” Us, is partnering with El Puerto de Liverpool to launch Toys “R” Us in Mexico. The partnership will lead to flagship shops throughout Mexico in addition to a strong e-commerce platform. The shops are anticipated to supply a variety of toys and video games from high manufacturers together with unique personal manufacturers from Toys “R” Us.
Toys “R” Us has reported vital progress since its acquisition by WHP World in 2021. The nationwide rollout of Toys “R” Us at Macy’s shops within the U.S. final fall and up to date launches in India, the UK, and Australia contributed to the model’s growth.
“At El Puerto de Liverpool, we all the time search to convey the most effective manufacturers and merchandise to Mexican households, and we’re certain that this new partnership will convey worth to them via new areas and the most effective and newest choices of toys,” says Charles Johnson, Common Supervisor of Liverpool Worldwide and Boutiques at El Puerto de Liverpool. “Toys ‘R’ Us is a beloved model around the globe, and we’re assured that it’ll shortly develop into a favourite of Mexican households as effectively.”
Jamie Uitdenhowen, Government Vice President of Toys “R” Us at WHP World, provides, “Toys ‘R’ Us has been the authority of toys and play for generations of youngsters and households around the globe, and the growth into Mexico marks an thrilling new chapter in its historical past. With a dedication to offering the most effective choice of toys, together with a enjoyable and interesting purchasing expertise, Toys ‘R’ Us is poised to develop into the go-to toy vacation spot for Mexican households for years to come back.”
The model’s flagship shops and e-commerce platform are scheduled to open for the vacation season this yr.