The vacation season is formally underway for the toy business, and following the debut of The Toy Insider’s 18th annual Holiday Gift Guide, retailer predictions and sizzling toy lists are rolling out.
Whereas many sizzling lists skew towards toys and video games which might be primarily bought at mass retail, the specialty market is extra nuanced. Unbiased toy shops, reward outlets, and different specialty retailers that inventory toys supply hyper-local assortments and tendencies that modify tremendously primarily based on location.
Richard Derr, aka “The Toy Man” is a well-recognized voice inside the U.S. toy business and has compiled an inventory of key tendencies and merchandise exhibiting power at his retailer, Learning Express Toys & Gifts in Lake Zurich, Illinois.
This 12 months's record has newness, distinction makers, uniqueness, and naturally FUN! There are various nice merchandise on our cabinets, however listed below are the important thing ones to look at if the toy business shall be robust this 12 months. Up to now the 12 months has been above common and we’re in search of extra progress this vacation season. Some or all of those will propel us."
Key Traits for Vacation 2023
- Plush and Sensory Play
- Trend and Tween
- Video games (Single Participant, Household, and Technique)
- Kawaii (cute) merchandise
- Miniature DIY crafts
High 10 Toys & Video games for Vacation 2023 (not in rank order)
- Bitzee (Spin Grasp)
- Pokémon Scarlet & Violet 151 — Elite Coach Field (The Pokémon Co.)
- Squishmallows (Jazwares)
- FidilBitz (PlayVisions)
- MGA’s Miniverse (MGA Leisure)
- Cookeez Makery (Moose Toys)
- Furby (Hasbro)
- Santa’s Kindness Decoration (Demdaco)
- Magic Mixies Pixlings (Moose Toys)
- Anyplace Sports activities Trampoline Pong (Skinny Air Manufacturers)
- Fingerlings (WowWee)
- Snackles (ZURU)
- Sowa Sowa Plush (Numerous)
- Infinity Dice (Numerous)
High Picture: David Middleton (left) of Midco Toy Planet (UK) faces off with Rick Derr of Studying Specific in a sport of Trampoline Pong. | Supply: Studying Specific Toys & Video games of Lake Zurich, Illinois
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