You can name Geoffrey the Giraffe the comeback child.
On the eve of Toy Truthful in New York, WHP World, guardian firm of Toys “R” Us and Infants “R” Us, revealed plans to proceed the rebirth of the famed toy retailer model within the U.S. in partnership with Go! Retail Group. Beneath the brand new deal, Toys “R” Us flagship shops will start opening throughout the U.S. starting in 2024.
The transfer comes as a part of the WHP’s “Land, Sea, and Air” rollout for Toys “R” Us which incorporates the recently announced airport retailer at Dallas Fort Price Worldwide Airport in partnership with Obligation Free Americas. Moreover, Geoffrey and the gang will hit the open seas on cruise ships with extra particulars set to be revealed.
Go! Retail Group plans to open as many as 24 Toys “R” Us flagship shops which can be much like the prevailing 20,000 sq. foot location on the American Dream mall in New Jersey (operated beneath license by Toys 4 U). Areas shall be chosen in an effort to enhance the prevailing Toys “R” Us at Macy’s places — 452 of which opened final yr.
The Toys “R” Us model is rising quick and our growth into air, land and sea is a testomony to the model’s power. Since buying Toys “R” Us, we now have elevated our world retail footprint by greater than 50% with openings within the U.S., UK, India, Dubai, and Mexico. We now have over 1,400 shops and e-commerce websites throughout 31 international locations, and as we head into 2024, we’re excited to carry Toys “R” Us to customers in every single place, whether or not you're visiting one in all our shops at Macy’s, at our flagships, in an airport, or onboard a cruise ship.”
Go! Retail Group, which presently operates toy and recreation shops in malls throughout the U.S., plans to faucet into its present logistics infrastructure to assist the Toys “R’ Us growth.
“With over 30 years of expertise in all 50 states, our focus shall be to do what we do finest — present worthwhile brick-and-mortar logistics and operational excellence to this iconic model,” says Gideon Schlessinger, CEO of Go! Retail Group.
WHP says that its cruise ship growth will provide households unique, cruise-inspired merchandise to boost their journey journeys.
This weekend, timed with Toy Truthful, WHP World will host its annual Toys “R” Us World Summit in New York Metropolis through which attendees from greater than 30 international locations will collect to have a good time and plan for the way forward for the storied retail model.
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