London-based Toikido is ready to unveil its first merchandise for Piñata Smashlings in September.
The primary choices to hit the market within the U.S. shall be toys, plush, and playsets from PMI Youngsters’ World, arriving in Walmart, Toys “R” Us, Amazon, and different retailers in October. This stuff shall be adopted by trend, dwelling, and craft collections from Centric Manufacturers, Inkology, Issac Morris, and Jay Franco subsequent spring.
“In collaboration with our buddies at Retail Monster, we’ve assembled a core group of top-notch licensing companions that may assist us construct the Piñata Smashlings model into an thrilling and imagination-filled expertise for youngsters in every single place,” says Darran Garnham, Founder and CEO of Toikido. “Our companions are strategic thinkers who’re taking a long-range view of the property and dedicated to growing it right into a premiere model for generations to come back.”
Toikido’s newly-named North American Managing Director Darryl Lai is working alongside Retail Monster on constructing and managing Piñata Smashlings’ rising portfolio.
A number of the new merchandise embody: sleepwear, socks, and wonder from Centric Manufacturers; tops, bottoms, units, outerwear/hoodies, and swimwear from Isaac Morris Restricted; stationery and exercise units from Inkology LLC; and bedding, storage, dwelling decor, tub, seashore, and journey from Jay Franco & Son.
“Piñata Smashlings is a uniquely artistic and enjoyable property that youngsters instantly ‘get’ and enthusiastically embrace,” says Michael Connolly, Founder and CEO of Retail Monster, the U.S. agent for the model. “We’ve identified Darran and his group for a few years and are so pleased to be working with them on this unimaginable venture. We anticipate to make extra partnership bulletins very quickly.”
Additionally on the way in which is a family-friendly Piñata Smashlings Roblox multiplayer recreation, geared to youngsters ages 9-12. A number of the new toys can have interactive options that join the bodily toy with on-line play.
Within the UK, Toikido additionally just lately introduced a partnership with Character World Manufacturers, a house and life-style merchandise producer, for a variety of Piñata Smashlings bedding, towels, blankets, and cushions for youths that may begin rolling out to retailers in spring 2024.
Along with Piñata Smashlings, Toikido has launched plenty of profitable gaming properties, reminiscent of Among Us and Gang Beasts, to toy and attire retailers all over the world.
Toikido will showcase the Piñata Smashlings model at Licensing Expo Sales space No. R224.
The Toy E book and sister publication The Pop Insider will even be in attendance at Licensing Expo. Cease by Sales space No. N249 to satisfy the group and seize a 2023 Licensing & Leisure Challenge of The Toy E book and our spring subject of The Pop Insider.
To register to attend Licensing Expo 2023 at no cost, go to www.licensingexpo.com.
