Toikido has named Sean Sotaridona, a magician and influencer also called Sean Does Magic, as a model ambassador for its mental property (IP) and Roblox sport Piñata Smashlings.
Sotaridona is becoming a member of Piñata Smashlings as an animated character that children can work together with to unlock prizes. Within the video game, children can accumulate Smashlings as they discover the Piñataverse.
“In growing the Piñata Smashlings IP, we now have labored onerous to create each the Roblox sport and product vary concurrently to complement fan engagement and actually join the net digital universe with the offline bodily world,” says Darran Garnham, Founder and CEO of Toikido. “By working collaboratively with Sean Does Magic, we’re bringing a complete new dimension to the influencer/model relationship. Collectively, we now have the thrilling alternative to advertise Piñata Smashlings to his international viewers from inside the Roblox sport in addition to by means of animation, toys, and different model extensions to return.”
Sotaridona provides, “Not solely does [this partnership] allow me to help a brand new and thrilling model in Piñata Smashlings, however being actively concerned within the IP and improvement of the sport is actually a novel alternative. I’ve little question that my viewers will love following this journey and I sit up for partaking with them in digital type very quickly within the Piñataverse.”
Toikido is launching an animated series and product line with toys, collectibles, attire, and extra as they proceed the launch of Piñata Smashlings. Sotaridona will seem in an animated Piñata Smashlings brief set to premier in October.
