Toikido Companions with Chuck E. Cheese to Introduce ‘Piñata Smashlings’ Marketing campaign

Toikido has partnered with Chuck E. Cheese to convey an immersive Piñata Smashlings expertise to younger followers, in-game and in-store.

The three-month marketing campaign begins in October and runs till the top of the 12 months at taking part Chuck E. Cheese enjoyable facilities throughout the U.S. and Canada. The promotion will characteristic particular occasions, together with sampling weekends and an opportunity for followers to design their very own Piñata Smashlings character. Youngsters also can acquire Chuck E. Cheese characters solely inside the new Piñata Smashlings Roblox recreation, developed by Toikido and Supersocial, a U.S.-based developer and writer of metaverse video games and experiences.

“Chuck E. Cheese is a favourite vacation spot for youths throughout the U.S. and Canada – and a incredible companion for Piñata Smashlings,” says Darran Garnham, Founder and CEO of Toikido. “Like Toikido, Chuck E. Cheese is devoted to offering distinctive and memorable character-focused leisure and we look ahead to a profitable collaboration that may convey Chuck E. Cheese into the Piñataverse and ship a spread of modern and enjoyable experiences for youths and their households, in-game and in-store.”

The partnership contains in-store actions, prizes, two product sampling weekends, and extra throughout taking part Chuck E. Cheese places. | Supply: Toikido

The brand new collaboration will allow gamers of Piñata Smashlings worldwide to interact digitally with Chuck E. Cheese characters as Smashlings in-game, which can be their first look within the metaverse. The partnership additionally contains bodily in-store actions, in-store digital signage, prizes, and two product sampling weekends throughout taking part Chuck E. Cheese places Oct. 21-22 and Nov. 11-12. 

“Toikido’s focus and emphasis on working at ‘the velocity of tradition’ makes them an excellent companion for us as our world media, licensing and leisure division grows, and is taking our iconic [intellectual property] IP and characters to new dimensions,” says Melissa Mcleanas, Vice President of World Licensing, Media and Branded Leisure Improvement of Chuck E. Cheese. “The expansive digital universe of Piñata Smashlings paired with the worldwide scale of our enjoyable facilities creates the right platform to entertain children and households all over the place.”

Friends in Los Angeles at a Chuck E. Cheese enjoyable heart to be revealed quickly will obtain a particular visitor look by social media sensation Sean Does Magic, who additionally lately entered the Piñata Smashlings world along with his personal Smashlings character. Chuck E. Cheese will give away 100,000 new Piñata Smashlings thriller luggage from toy companion PMI Youngsters’ World throughout the first weekend and 200,000 new Piñata Smashlings buying and selling playing cards, that includes Chuck E. Cheese characters as Smashlings from Panini, all through the second weekend.

Common Chuck E. Cheese characters can be become Smashlings characters. Gamers acquire all six to unlock a devoted Chuck E. Cheese-branded space inside the recreation. There may be additionally a “Design Your Personal Piñata Smashlings” competitors with one grand prize winner’s Smashling to be positioned within the recreation for gamers worldwide to gather. Lastly, a “golden ticket” promotion will reward children who obtain the Piñata Smashlings buying and selling card of a particular gold Chuck E. Cheese with a party and an unique Piñata Smashlings prize package deal.

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