The Toy Guide’s 2023 Classics & Specialty Subject Is Right here! • The Toy Guide

Are you able to play?

The Toy Guide‘s thirty ninth quantity continues with the 2023 Classics & Specialty Issue!

On this concern, we’re gearing up for the American Specialty Toy Retailing Association’s (ASTRA) Marketplace & Academy with a take a look at a few of the hottest Specialty Toys & Presents that retailers might be stocking within the months forward.

Behind our cowl, you’ll uncover The State of Specialty Q&A, a roundtable dialogue with a panel of specialty retailers, producers, and distributors overlaying the tendencies, challenges, and wins of 2023. From there, our signature new merchandise showcases spotlight dozens of recent toys, video games, and associated merchandise throughout a number of classes, together with Arts, Crafts, & Actions, Development, Dolls, Video games & Puzzles, Plush, Experience-Ons, Automobiles & R/C, and Made within the USA.


Additional highlights embody:

  • Specialty Will get a Glow Up: Senior Editor Jackie Cucco shines the highlight on a trio of unbiased toy retailer house owners who’re leveraging the ability of group and toy tourism to construct the enterprise.
  • Smells Like Tween Spirit: Whereas kidults snagged the mainstream headlines over the previous yr, there’s one other sizzling market that’s driving gross sales, particularly for the indies: Tweens.
  • Backstory: The Madame Alexander Doll Co.: Senior Editor Madeleine Buckley explores a century of this basic doll model.
  • Slot Automotive Renaissance: Don’t name it a comeback, they’ve been right here for years, however slot vehicles are having fun with some sizzling laps as a cross-generational household exercise.
  • Yard Adventures: Editorial Assistant Annabelle Canela delivers an replace on how STEM-infused toys are serving to gasoline children’ discovery of the superb issues on the earth round us.

However that’s only the start!

As all the time, The Toy Guide is full of actionable insights from ASTRA, The Toy Affiliation, Circana, and extra.

When you’re not already a Toy Guide subscriber, you’ll be able to choose up a bodily copy of our 2023 Classics & Specialty Subject on the racks at ASTRA Marketplace & Academy in Columbus, Ohio subsequent month.

Within the meantime, flip through the pages and tell us what you assume, and be at liberty to shoot me a be aware via email or on LinkedIn if there’s one thing that you just want to see in The Toy Guide

As all the time, you should definitely try early and sometimes and observe us on TwitterInstagram, and LinkedIn to remain on the #pulseofplay with the newest toy information, tendencies, and new merchandise all yr spherical!

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