Final evening, The Toy Basis’s Toy of the Yr (TOTY) Awards returned to New York Metropolis for the primary time since 2020. The Toy E book was in the home, dwell Tweeting (X-ing?) the winners as members of the trade gathered for The Toy Basis’s annual fundraiser. The festivities have been capped off by a particular efficiency by music legend, Wyclef Jean.
Our collective love of play — and the enjoyable it creates — made the TOTY Awards an unforgettable evening. Congratulations to our award winners and luminaries who’re shifting the trade ahead and thanks to all who attended. Collectively we’re making a distinction by means of play within the lives of youngsters in want."
And the winners are…
- Motion Determine of the Yr: Teenage Mutant Ninja Turtles Mutant Mayhem by Playmates Toys
- Collectible of the Yr: Squishmallows – Pokémon Assortment by Jazwares
- Building Toy of the Yr: LEGO Disney and Pixar ‘Up’ Home by LEGO Methods, Inc.
- Artistic Toy of the Yr: Nationwide Geographic Interest Pottery Wheel by Blue Marble
- Doll of the Yr: Barbie The Film Dolls by Mattel, Inc.
- Recreation of the Yr: 5 Second Rule Relay by PlayMonster
- Grown-Up Toy of the Yr: LEGO The Lord of the Rings: Rivendell by LEGO Methods, Inc.
- Toddler/Toddler Toy of the Yr: Snort & Study Combine & Study DJ Desk by Mattel, Inc. & LEGO DUPLO 3 in 1 Tree Home by LEGO Methods, Inc.
- License of the Yr: Barbie Franchise by Mattel, Inc.
- Outside Toy of the Yr: Monopoly SPLASH by WowWee
- Playset of the Yr: PAW Patrol Mighty Plane Provider HQ by Spin Grasp & PLAYMOBIL My Figures: Pirates’ Island by PLAYMOBIL
- Plush Toy of the Yr: 16” Squishmallows by Jazwares
- Preschool Toy of the Yr: MAGNA-TILES Downhill Duo 40-Piece Set by MAGNA-TILES
- Trip-On Toy of the Yr: Excessive Drift Go-Kart by Radio Flyer
- Specialty Toy of the Yr: KAI: The Synthetic Intelligence Robotic by Thames & Kosmos
- STEAM Toy of the Yr: LEGO Technic NASA Mars Rover Perseverance by LEGO Methods, Inc.
- Automobile of the Yr: Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Hearth Van by Playmates Toys
PEOPLE-FOCUSED CATEGORY WINNERS:
- Champion of Range & Inclusion: Brent Bell, Artwork Director at Moose Toys
- Champion of Sustainability: G.B. Pillai, Founder at Wild Republic
- Packaging Designer of the Yr: Suzanna Lakatos, Director of Packaging Design at Mattel, Inc.
- PR/Marketer of the Yr: Lisa McKnight, Govt Vice President & Chief Model Officer, Mattel, Inc.
CAMPAIGN-FOCUSED CATEGORY WINNERS:
- Company Social Duty Initiative:
- Gold Winner: First Barbie Doll with Down Syndrome by Mattel, Inc.
- Silver Winner: Playsponsible Marketing campaign by Spin Grasp
- Bronze Winner: LEGO Replay by LEGO Methods, Inc.
- Advertising and marketing Marketing campaign:
- Gold Winner: Barbie the Film Advertising and marketing Marketing campaign by Mattel, Inc.
- Silver Winner: Moose Toys Makes Advertising and marketing Magic for Reveal of Magic Mixies Magical Crystal Ball by Moose Toys
- Bronze Winner: LankyBox Secret Mission Toy Launch by Bonkers Toys
The Toy E book extends congratulations to all of the winners!
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