The Toy Basis Reveals 2023 Toy of the Yr (TOTY) Award Winners

Final evening, The Toy Basis’s Toy of the Yr (TOTY) Awards returned to New York Metropolis for the primary time since 2020. The Toy E book was in the home, dwell Tweeting (X-ing?) the winners as members of the trade gathered for The Toy Basis’s annual fundraiser. The festivities have been capped off by a particular efficiency by music legend, Wyclef Jean.

Our collective love of play — and the enjoyable it creates — made the TOTY Awards an unforgettable evening. Congratulations to our award winners and luminaries who’re shifting the trade ahead and thanks to all who attended. Collectively we’re making a distinction by means of play within the lives of youngsters in want."

Pamela Mastrota, Govt Director of The Toy Basis.

And the winners are…

  • Motion Determine of the Yr: Teenage Mutant Ninja Turtles Mutant Mayhem by Playmates Toys
  • Collectible of the Yr: Squishmallows – Pokémon Assortment by Jazwares
  • Building Toy of the Yr: LEGO Disney and Pixar ‘Up’ Home by LEGO Methods, Inc.
  • Artistic Toy of the Yr: Nationwide Geographic Interest Pottery Wheel by Blue Marble
  • Doll of the Yr: Barbie The Film Dolls by Mattel, Inc.
  • Recreation of the Yr: 5 Second Rule Relay by PlayMonster
  • Grown-Up Toy of the Yr: LEGO The Lord of the Rings: Rivendell by LEGO Methods, Inc.
  • Toddler/Toddler Toy of the Yr: Snort & Study Combine & Study DJ Desk by Mattel, Inc. & LEGO DUPLO 3 in 1 Tree Home by LEGO Methods, Inc.
  • License of the Yr: Barbie Franchise by Mattel, Inc.
  • Outside Toy of the Yr: Monopoly SPLASH by WowWee
  • Playset of the Yr: PAW Patrol Mighty Plane Provider HQ by Spin Grasp & PLAYMOBIL My Figures: Pirates’ Island by PLAYMOBIL
  • Plush Toy of the Yr: 16” Squishmallows by Jazwares
  • Preschool Toy of the Yr: MAGNA-TILES Downhill Duo 40-Piece Set by MAGNA-TILES
  • Trip-On Toy of the Yr: Excessive Drift Go-Kart by Radio Flyer
  • Specialty Toy of the Yr: KAI: The Synthetic Intelligence Robotic by Thames & Kosmos
  • STEAM Toy of the Yr: LEGO Technic NASA Mars Rover Perseverance by LEGO Methods, Inc.
  • Automobile of the Yr: Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Hearth Van by Playmates Toys


  • Champion of Range & Inclusion: Brent Bell, Artwork Director at Moose Toys
  • Champion of Sustainability: G.B. Pillai, Founder at Wild Republic
  • Packaging Designer of the Yr: Suzanna Lakatos, Director of Packaging Design at Mattel, Inc.
  • PR/Marketer of the Yr: Lisa McKnight, Govt Vice President & Chief Model Officer, Mattel, Inc.


  • Company Social Duty Initiative: 
    • Gold Winner: First Barbie Doll with Down Syndrome by Mattel, Inc.
    • Silver Winner: Playsponsible Marketing campaign by Spin Grasp
    • Bronze Winner: LEGO Replay by LEGO Methods, Inc.

  • Advertising and marketing Marketing campaign: 
    • Gold Winner: Barbie the Film Advertising and marketing Marketing campaign by Mattel, Inc.
    • Silver Winner: Moose Toys Makes Advertising and marketing Magic for Reveal of Magic Mixies Magical Crystal Ball by Moose Toys 
    • Bronze Winner: LankyBox Secret Mission Toy Launch by Bonkers Toys

The Toy E book extends congratulations to all of the winners!

The publish The Toy Foundation Reveals 2023 Toy of the Year (TOTY) Award Winners appeared first on The Toy Book.

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