122 toys, video games, and properties have been chosen as finalists throughout 17 product-focused classes, and 27 business professionals have been chosen throughout 4 new people-focused classes: sustainability; variety, fairness, and inclusion; packaging design; and PR/advertising and marketing. Additionally new for this yr are two campaign-focused classes.
The product finalists had been chosen by an unbiased panel of play consultants, journalists, teachers, retailers, and different toy consultants, who narrowed down the pool from the tons of of nominations submitted by high corporations of all sizes. The class winners, decided by votes from customers, Toy Affiliation members, retailers, and media, will likely be introduced on the TOTY Awards gala on Sept. 29 in New York Metropolis, proper earlier than the beginning of Toy Truthful.
The people-focused class winners will likely be decided by Toy Affiliation member votes. An unbiased panel of selling and company social accountability (CSR) professionals, assembled in partnership with Promoting Week, have evaluated the campaign-focused nominations and can decide the winners.
The Toy of the 12 months and Individuals’s Alternative winners will likely be introduced on Nov. 20, in time to create peak vacation buying buzz. Voting for the Individuals’s Alternative Award, determined by on-line shopper votes, will stay open via Nov. 10. The Toy of the 12 months will likely be decided by a panel of knowledgeable judges.
“This yr’s TOTY Awards finalists are an unmatched lineup of toys, video games, and professionals that signify the perfect of the perfect within the toy business,” says Pamela Mastrota, Government Director of The Toy Basis. “We look ahead to celebrating the entire finalists on the business’s greatest night time of the yr, plus advance the business’s collective philanthropy for the advantage of kids in want.”
Go to toyawards.org to see the entire checklist of product class finalists and vote to your favorites via Sept. 8, or try The Toy E book‘s 2023 TOTY Awards Issue, which additionally contains contains extra insights from The Toy Basis’s Government Director Pamela Mastrota; a take a look at this yr’s Toy Business Corridor of Fame Inductees; an outline of the analysis behind award-winning toys from Ladies in Toys, Licensing & Leisure; and TOTY-centric variations of our Pop Quiz and Flashback columns.