The Loyal Topics Groups Up With WildBrain for Strawberry Shortcake Lineup • The Toy Guide

Final month, WildBrain introduced that it was spotlighting Strawberry Shortcake at Licensing Expo, together with collaborations with Sizzling Matter, Loungefly, Dolls Kill, and extra. Now, The Loyal Topics Toy is becoming a member of the lineup. 

The Loyal Topics’ Strawberry Shortcake assortment options dolls, playsets, collectibles, and extra. The Strawberry Shortcake Style doll is 5.5 inches tall and comes with shock equipment, scented hair, and 29 factors of articulation. The doll will later be joined by Blueberry Muffin, Lemon Meringue, Raspberry Tart, Orange Blossom, and extra. Youngsters may get the beloved characters as 3-inch collectibles and 1.5-inch collectible shock toys. 

Another highlights to the gathering embody a Strawberry Shortcake ragdoll, which is available in two editions (one to be solely accessible at a specialty retailer to be introduced); the Berry Bakeshoppe playset, which is appropriate with the style dolls; and the Carry and Go Strawberry playset, which takes nostalgia on the go.

“I’ve been seeing Strawberry Shortcake T-shirts in every single place for the final 12 months,” says Jonathan Cathey, CEO and Founding father of The Loyal Subjects. “[When] I used to be in Marigny, New Orleans, the 20-something-year-old barista was sporting a Strawberry Shortcake crop high. I noticed an image of a good friend on Instagram in Strawberry Shortcake-themed exercise garments on the gymnasium, a 20-something-year-old server at an L.A. hotspot began speaking about her love for Strawberry Shortcake (the dolls), my 6-year-old niece is asking if I make Strawberry Shortcake dolls — in every single place I am going, persons are both representing this model or asking about it! The timing is ideal, not simply because nostalgia is so sizzling, the model is super-relevant in right this moment’s world the place of us are wanting one thing healthful, inclusive, [and] ‘feel-good’ with an plain message of kindness.”

The Strawberry Shortcake assortment ranges from $3.99-29.99 and can launch at choose retailers and Amazon in the course of the vacation season with a broader rollout subsequent 12 months.

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