The LEGO Group is difficult stereotypes and inspiring ladies to play with out boundaries — each on and off the sector.
The LEGO Group revealed the brand new LEGO Icons of Play set as a part of its new “Play Unstoppable” marketing campaign. The set contains minifigures of girls’s soccer stars Megan Rapinoe, former USA girls’s group captain and two-time World Cup champion, Yūki Nagasato, participant for the Japan girls’s nationwide group and midfielder for the Chicago Purple Stars, Sam Kerr, participant for the Australia girls’s nationwide group and striker for UK-based Chelsea, and Asisat Oshoala, participant for the Nigeria girls’s nationwide group and striker for Barcelona.
The 899-piece set options half a soccer stadium, a ceremonial stage, a VAR (video assistant referee) station, a moveable scoreboard, and 15 minifigures together with 5 gamers, eight supporters, one coach, and one referee.
The LEGO Group can also be partnering with the U.S. Soccer Basis to open three everlasting mini-soccer fields throughout the nation to make sure entry to limitless play alternatives for ladies and Soccer Australia, by way of Legacy ’23 and Our Sport, to create a platform for communities to problem gender stereotypes in soccer and advocate for play with out limits.
“Once they have the area and freedom to precise themselves absolutely, ladies are an unstoppable pressure on the earth,” says Julia Goldin, Chief Product and Advertising Officer, The LEGO Group. “They’re playful inventors, curious scientists, daring dreamers, and daring adventurers — and that’s precisely what ‘Play Unstoppable’ is celebrating. For over 65 years, the LEGO brick has offered countless play prospects for all kids, permitting ladies to dream, construct, and grow to be something they want even when society tells them in any other case. Ladies’s soccer is a strong reminder of what ladies can do once they break away from stereotypes — our 4 footballers are gamers on the high of the sport. As sturdy girls on and off the pitch, they’re inspirations for ladies in all places to appreciate their potential.”
Sam Kerr hopes to be inspirational to younger ladies in all places. “Play, each on and off the pitch, helps kids discover who they’re, construct confidence and really feel like a part of a group. It’s one of many the reason why girls’s soccer is without doubt one of the fastest-growing sports activities globally, with crowd attendance information being shattered recurrently and over 30 million ladies now taking part in the sport worldwide. However regardless of the expertise of feminine gamers and the thrill of the sport lastly being acknowledged on the worldwide stage, there are nonetheless many stereotypes that encompass ladies, their hobbies, and the best way they play that we have to break down. I hope that seeing girls like me obtain their desires conjures up ladies to imagine they’re unstoppable once they get to do the issues they love. I’m excited to be working alongside The LEGO Group to have a good time the numerous dimensions of play for ladies and to indicate that it’s time for the world to prepare for ladies, permitting them to play brazenly and fiercely — and free from stereotypes.”
The LEGO Icons of Play set will likely be out there in-store and at lego.com/icons-of-play on June 6.