At Toy Fair, STEM class staple Luki Lab is launching 5 merchandise throughout new toy and recreation classes. The Toy E book caught up with Luki Lab’s President and CEO Didier Pietri to speak in regards to the firm’s new strikes and the significance of specialty retail.
The Toy E book: Let’s begin by speaking about this previous yr. What successes did Luki Lab see?
Didier Pietri: 2023 has been an exceptional yr for Luki Lab! We’re excited to launch 5 fully new and progressive manufacturers at Toy Honest — throughout quite a lot of toy and game classes — simply in time for the upcoming vacation season. Plus, we’re actively increasing our retail footprint with a devoted deal with specialty toy retailers.
From a market standpoint, specialty toy retailers provide a a lot better number of toys and video games, and they search out and take extra probabilities on smaller toy producers who’re progressive and artistic.”
TB: Why does Luki Lab imagine so strongly within the specialty toy retail market?
DP: Specialty toy retailers are keenly centered on delivering the perfect toys and video games and offering the best degree of customer support. That is extremely vital for Luki Lab as we worth and welcome their insights, which finally helps us to develop higher toys. Specialty toy retailers have a finger on the heart beat of what youngsters and oldsters are searching for, they usually can customise their shops and product assortments to satisfy buyer wants.
TB: Why do you suppose specialty retailers are so vital for the business as a complete?
DP: From a client standpoint, all of us have fond reminiscences of our favourite toys rising up, and we additionally bear in mind the joy of going to our favourite native toy retailer. It will be very unhappy for a child to not be capable to go to a neighborhood “mother and pop” toy retailer and have that cherished expertise. From a market standpoint, specialty toy retailers provide a a lot better number of toys and video games, and they search out and take extra probabilities on smaller toy producers who’re progressive and artistic.
TB: Shifting into the vacation season and 2024, what can we count on from Luki Lab?
DP: Our aim is to offer hours of enjoyable and years of reminiscences, and that’s precisely what we’re exhibiting by way of the big range of toy and recreation merchandise we’re launching at Toy Honest. For the 2023 vacation season alone we’re launching 5 new manufacturers! Plus, we’re offering sneak peeks at what’s new for 2024. Retailers who wish to see new and artistic toys and video games ought to cease by our Toy Honest Sales space No. 6749.
TB: Are you able to share any of your new vacation merchandise with us?
DP: We had an impressive response to our new Flat2Fast Card Racers at ASTRA Market & Academy, and coming from the specialty toy retail neighborhood, that’s an honor! Not solely is it progressive and inexpensive for the typical household, however Flat2Fast Card Racers are additionally enjoyable to race and crash into one another. We anticipate youngsters wanting multiple!
A model of this function was initially printed within the 2023 Toy Honest subject of The Toy E book. Click here to learn the complete subject! Need to obtain The Toy E book in print? Click here for subscription choices!