Submit Your Merchandise for The Toy Ebook’s 2023 Toy Truthful Challenge! • The Toy Ebook

Come this fall, the toys are again on the town!

As Toy Truthful strikes into its new fall timeframe in New York Metropolis, the wheels are in movement for The Toy Ebook’s 2023 Toy Truthful Challenge! In some ways, this might be thought-about a sequel or companion to our 2023 version of The BIG Toy Book — the last word useful resource for the North American toy trade.

The Toy Ebook is now accumulating editorial showcase submissions for the 2023 Toy Truthful Challenge. The deadline for brand new product submissions is July 25, 2023. Moreover, advertising and marketing and promoting alternatives tied to the difficulty are actually accessible. If you would like your merchandise to be seen by members of the commerce, together with retailers, distributors, producers, and extra all through the U.S. and Canada, The Toy Ebook is for you.

This difficulty will comprise a mixture of fall and vacation drivers and forward-looking 2024 new product previews.

This difficulty debuts at Toy Truthful, September 30, 2023

Featured Classes in The Toy Truthful Challenge Embrace:

  • Motion Figures & Collectibles: Conventional motion figures and playsets for youths and collectors plus collectibles starting from kid-focused micro figures that are available in waves to high-end motion figures, licensed popular culture merch, and past for youths and kidults.
  • Arts, Crafts, & Actions: Merchandise geared towards holding youngsters artistic.
  • Development: Constructing units and building supplies of all types.
  • Costumes & Roleplay: From on a regular basis dress-up to superhero roleplay, Halloween, and cosplay.
  • Dolls: Any toy that matches into the standard doll class, together with small dolls, child dolls, trend dolls, and so forth.
  • Video games & Puzzles: Conventional video games and puzzles, card video games, tabletop video games, roleplaying video games, 3D puzzles, and extra.
  • Halloween (NEW!): In case your toy or recreation has a Halloween or seasonally spooky theme (ghosts, goblins, witches, monsters, and so forth., we need to learn about it!
  • Holidays (NEW!): In case your toy is particularly designed for the winter holidays, together with Christmas, Hanukkah, Kwanza, and so forth., and is obtainable for fast transport to retailers this fall, we need to learn about it! Elves, reindeer, menorahs, introduction calendars, and so forth.
  • Impulse & Novelties: Money register fodder, rack toys, and different pocket cash gadgets (together with sweet!) could be discovered right here.
  • Toddler & Toddler: Child toys and toddler enjoyable — this showcase options juvenile manufacturers.
  • Outside & Lively: Toys that youngsters can play with outdoors or get them transferring, equivalent to ride-ons and wheels (together with bikes, scooters, skateboards), water toys, and out of doors video games.
  • Pets: Have pet merchandise with a toyetic spin or a high license? That is the place to point out them off.
  • Plush: Conventional stuffed animals and plush in all sizes and variations.
  • Preschool: Merchandise geared towards the large viewers of youngsters ages 3-4
  • Toy Adjoining: Merchandise offered in a toy retailer that aren’t essentially toys and video games.
  • Buying and selling Playing cards: Each sports activities and non-sport buying and selling playing cards (and equipment) are scorching.
  • Automobiles & R/C: Die-cast automobiles, radio-controlled automobiles, motion figure-compatible automobiles, pull-back automobiles, building automobiles, and extra. If it has wheels, treads, flies, or floats, that is the spot.
  • What’s New: Our miscellaneous part for different gadgets that don’t match elsewhere, equivalent to robotics, tech, and leisure.

Extra Highlights embrace:

  • Unique Options: You’ll have to attend and see them on Sept. 30!
  • Property Profiles: A take a look at choose properties making waves within the toy division.
  • Choose Toy Ebook departments plus unique options protecting all elements of the trade, together with retail, the state of freight, scorching tendencies, packaging, invention, advertising and marketing and public relations, and far, way more.


There is no such thing as a charge to submit for editorial consideration.

You probably have merchandise that you really want retailers and the remainder of the trade to see, we’d like to share them.* As a result of massive variety of submissions that we obtain, we request that you just learn and cling to the submission necessities under. Solely merchandise which might be NEW FOR 2023 or 2024 will probably be accepted.

Please ship your new product descriptions in a Phrase doc attachment to James Zahn,

PDFs and/or PowerPoints is not going to be thought-about. Checklist the prompt age, MSRP, and availability (e.g. Spring 2023, Fall 2023) each time potential. Please group your descriptions by class, and don’t ship greater than three gadgets per class. We’ll select, at our discretion, 1-3 gadgets from every chosen firm per class to showcase.

Chances are you’ll submit utilizing the next format:
(Road date, month, or season, i.e. Now, Vacation 2023, Spring 2024, and so forth.)
Brief description of your product.

Prioritize your submissions in every class, itemizing your most vital gadgets on the high of every class record, and your most vital class first. Please solely embrace top-line speaking factors within the product description. Our house is proscribed, however we’ll attempt to cowl as a lot of your merchandise as potential.

Please embrace high-resolution 300 dpi photos with clear/no background as e-mail attachments. If potential, embrace a picture of each merchandise for every class, and identify your photos in order that it’s clear which merchandise it’s.  Nice way of life photos in panorama orientation are additionally accepted for class options.

Please don’t ship PDFs or PowerPoint shows, and DO NOT embed photos inside paperwork.

*Please be aware that as a result of massive variety of submissions that we obtain, inclusion in The Toy Ebook just isn’t assured. The Toy Ebook editorial group, at its sole discretion, could approve or reject a submission for any motive. We reserve the appropriate to categorize merchandise, edit product descriptions for size, readability, and adherence to AP and home fashion, and should restrict the whole variety of merchandise showcasefor this no-cost editorial opportunity. We don’t, for any motive, embrace authorized symbols in editorial protection.

Ship your submission by July 25, 2023. If you happen to want an extension, please ship an e-mail to ASAP. 

EMBARGOES: Be assured that ALL EMBARGOED SUBMISSIONS for 2023 new toy protection will stay confidential and won’t be revealed till The Toy Truthful Challenge embargo lifts on Sept. 29, 2023.


This difficulty of The Toy Ebook will probably be distributed by way of a large number of touchpoints, reaching 1000’s of outlets all through North America. We’re providing the next choices to develop visibility on your new merchandise and get your toys onto extra retail cabinets this yr:

  • Print and digital journal promoting
  • Toy Report and digital advert placement
  • Sponsored E-blasts (restricted amount accessible)
  • Mixture print/digital/editorial packages

For advert charges and advertising and marketing alternatives, please contact:

  • Jackie Breyer, Vice President & Group Writer:
  • James Devin, Government Director of Gross sales & Advertising and marketing:
  • Stephanie Infantino, Gross sales Government:

Promoting Deadline: August 19, 2023


Wish to get in on the motion with future problems with The Toy Ebook? Check out our 2023 editorial calendar for particulars on what we’re cooking up for the yr forward.

We will be happy to hear your thoughts

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