Submissions for Brand Licensing Europe‘s (BLE) Kelvyn Gardner License This! Competitors are open from now till Aug. 28.
Candidates can undergo the competitors without spending a dime with a written overview of their submission, a video pitch, and a imaginative and prescient for why their model is ideal for licensing. The video pitch is changing the stay pitch phase, which initially came about in entrance of the judges at BLE.
Submissions shall be judged primarily based on degree of ingenuity, licensing potential, alignment with right this moment’s market, and uniqueness.
“Profitable License This! has been actually life altering for me and my business,” says Sophie Jonas-Hill, License This! Winner from 2021. “I’ve had the perfect recommendation and steerage you actually couldn’t purchase from the panel, who’ve launched me to so many new contacts and alternatives I wouldn’t have recognized about in any other case. I’ve realized a lot so quick. I almost didn’t enter as I believed I wasn’t established sufficient to get by, however everybody has been so excited by my artwork and types; it’s been actually constructive and supportive.”
This 12 months, the judging will occur earlier than BLE, with the winner and runners up introduced on stage forward of the opening keynote deal with on Oct. 4. The winner will get greater than £7,000 in publicity, together with an editorial function within the BLE 2023 Present Every day, a 12 months of promotional help from BLE and License International, a free turnkey sales space at BLE 2024, a 12 months of Licensing Worldwide membership, and extra.
“I’m honoured to be working with such a implausible cohort of licensing specialists to scout, help and nurture new model creators,” says Robyn Cowling, Licensing Marketing consultant/Model Director, Rocky Horror Present, Golden Goose, and Chair of this 12 months’s panel of judges. “The licensing trade is a very collaborative world, uniquely combining creativity and business endeavours and I’m excited to see what untapped expertise lies on the market and the way we will information them in direction of making their concepts into actual shopper merchandise applications.”
Model Licensing Europe is going down from Oct. 4-6 at ExCel in London.