Steiff to Showcase Choices at Toy Truthful, FAO Schwarz

Steiff is popping out of hiBEARnation to tackle the vacation season throughout this 12 months’s Toy Fair in New York Metropolis.

The luxurious model and inventor of the teddy bear will greet visitors with a Disney pop-up store and window shows at FAO Schwarz, that includes each cuddly plush and studio animals. Consumers can take a “Steiff-ie” with a full-length mirror designed with hand-painted ears and Steiff’s iconic “button in ear” yellow tag to publish on social media, tagging Steiff’s North American Instagram account @steiff_official_usa.

At Toy Truthful, attendees can go to Steiff’s Sales space No. 2788 from Sept. 30 to Oct. 3 to make the most of the model’s occasions and gross sales promotions. On Sept. 30, attendees can get a free Steiff Beary Massive Tote with any order of $500 or extra. On Oct. 1, visitors can meet Steiff’s new CEO Frank Rheinboldt and different members of Steiff Germany and revel in themed snacks and swag at OktoBEARfest. On Oct. 2, attendees will obtain a Steiff x Tiffany Return to Tiffany Love Basic Teddy Bear with any $750 order at BEARkfast at Tiffany. This can be a $375 worth and is not stocked in shops.

“On the heels of a profitable summer time present season we couldn’t be happier to be again in New York at Toy Truthful and to fulfill with our patrons, retailers, and long-time trade buddies in-person,” says Melissa Bullock of Steiff North America. “With Steiff’s huge choices of characters and value factors, together with our award-winning line of Comfortable Cuddly Mates plush beneath $50 we’re able to kick-off the vacation season with the brand new and beloved heirloom items that buyers have come to count on from the inventor of the teddy bear for over a century.”

Toy truthful attendees all in favour of viewing Steiff’s assortment and collaborating in these occasions should schedule an appointment here or e-mail 

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