Squishmallows, VeeFriends Accomplice for New Plush Choices Impressed by NFTs

Squishmallows is embracing Web3 with a collaboration bringing plush impressed by VeeFriends’ NFT characters.

Increasingly more toy firms are hopping on the NFT practice, with choices resembling Masters of the Universe NFTs from Mattel and Cryptoys, PMI Kids’ World Pudgy Penguins, and extra. Jazwares can be becoming a member of the development, partnering up with VeeFriends to develop 4 new Squishmallows, all primarily based on NFT characters.

These VeeFriends characters have distinctive tales and designs, and we will’t await folks of all ages to take pleasure in them. Our objective by this partnership is to unfold pleasure and happiness and the values of VeeFriends to followers and collectors worldwide.

Andy Krainak, President of VeeFriends

Every VeeFriends character can be featured as a 12-inch tall Squishmallows plush, retailing for $24.99. Characters included within the new VeeFriends assortment are Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana, and Karma Kiwi. The characters initially appeared as NFTs designed by artist Gary Vaynerchuk. 

The Squishmallows model isn’t any stranger to licensing, with earlier partnerships together with Disney, McDonald’s Happy Meals, and Harry Potter coming this fall.

The brand new VeeFriends Squishmallows are launching Aug. 7 completely on the Jazwares and VeeFriends on-line shops. The brand new choices will mark the Squishmallows model getting into the world of Web3 and NFTs.

The publish Squishmallows, VeeFriends Partner for New Plush Offerings Inspired by NFTs appeared first on The Toy Book.

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