Common Merchandise & Experiences (UP&E) is celebrating some massive milestones for DreamWorks Animation’s Gabby’s Dollhouse.
Over the previous two years, the model has grown to change into a preschool juggernaut with international enlargement throughout a number of classes. Now, UP&E is gearing up for Licensing Expo with extra shopper merchandise offers set to roll out this yr following the success of Spin Master’s Gabby’s Dollhouse toy line.
The grasp toy licensee for the property has offered a million of its Gabby’s Purrfect Dollhouse playsets since its launch. The playset was named the No. 1 merchandise within the ITPS (Toddler/Toddler/Preschool) Supercategory within the U.S. final yr by Circana.
“Followers world wide have embraced Gabby’s Dollhouse so enthusiastically, and we couldn’t be extra enthusiastic about celebrating a million dollhouses offered,” says Shannon Vacca, Senior Vice President Franchise Technique, Common Merchandise & Experiences
Moreover, Circana’s Retail Monitoring Service deemed Gabby’s Dollhouse because the No. 2 preschool toys license within the U.S. and Australia and the No. 5 preschool toys property on the earth.
- The Gabby’s Dollhouse YouTube Channel surpassed 1 billion views.
- Spin Grasp’s Gabby’s Dollhouse App has over 23 million downloads. The app is accessible in 19 languages throughout 175 nations.
- The music of Gabby’s Dollhouse has surpassed greater than 135 million streams with playlists obtainable in 15 languages.
“There’s unimaginable pleasure and momentum round Gabby’s Dollhouse,” Vacca provides. “The collection brings to life key themes of creativeness, friendship, and journey, and this naturally extends into real-life play. We all know there’s one thing actually particular about Gabby — with limitless alternatives to shock and delight followers by means of new content material, partaking merchandise, theme park occasions, progressive retail experiences, and extra.”
New toys from Spin Grasp will roll out in August whereas LEGO and Crayola proceed rolling out their Gabby’s Dollhouse-inspired merchandise. Moreover, the model continues to develop throughout publishing, residence items, meals, tech, video games, and extra.
A worldwide retail tour is starting this summer season within the UK and France earlier than coming to the U.S. with stops at main retailers alongside theme park occasions.