Former professional basketball star Shaquille O’Neal has solely expanded his private branding following his retirement from the game. Kartoon Channel’s animated collection Shaq’s Storage, impressed by Shaq’s private ardour for automobiles, is ready to premiere on Pluto TV June 5. With it comes quite a few licensing offers and additional alternatives.
Genius Brands Worldwide and Andamiro USA introduced simply right this moment the deliberate launch of the basketball-themed arcade sport Tic Shaq Toe. The sport is influenced by the upcoming collection and will probably be rolling out in June at quite a lot of arcades and different leisure locations.
“Shaq’s Storage is a novel model that was impressed by Shaquille O’Neal’s real-life love of cars with a mission to interact and encourage children of all ages around the globe,” says Lloyd Mintz, SVP, World Client Merchandise, Genius Manufacturers. “As we put together for the worldwide shopper merchandise program this yr, our focus is to develop strategic associate collaborations that provide children and households methods to interact with the model past the normal classes. Andamiro understood our mission and created a enjoyable and interesting arcade sport that can little question be successful with children.”
Genius Manufacturers additionally intends to additional discover licensing alternatives for Shaq’s Storage by presenting the model at Licensing Expo this June 13-15 on the Mandalay Bay Conference Middle in Las Vegas.
The Toy Guide and sister publication The Pop Insider will probably be in attendance at Licensing Expo subsequent month as properly. Come by Sales space No. N249 to fulfill the crew and seize a 2023 Licensing & Leisure Situation of The Toy Guide and our spring concern of The Pop Insider.
To register to attend Licensing Expo 2023 at no cost, go to www.licensingexpo.com.