The designer and producer of pop-culture-inspired toys, collectibles, attire, and way of life merchandise acquired an preliminary $12 million funding from The Newcastle Network, an East Coast personal fairness agency. The Newcastle Community plans to take a position as much as $25 million to help Super7’s long-term progress technique.
“Super7’s purpose has at all times been to ship probably the most distinctive and wanted high-quality toys, merchandise and experiences, whereas making them obtainable to as many individuals as attainable. When exploring funding to gasoline our progress, a very powerful factor was that we stayed true to this ethos. The Newcastle Community is a perfect accomplice to assist us obtain our objectives for enlargement into new classes for our loyal clients and introduce others to the thrilling world of accumulating throughout the globe.”
Launched in 2001, Super7’s product assortment has grown to incorporate choices spanning a number of classes and contains each proprietary and licensed manufacturers. With the brand new funding, Super7 plans to proceed specializing in its core choices whereas branching out into new classes and creating new traces that it says are “unseen within the present market.”
“Super7 gives a novel and unmatched buyer expertise within the collectibles sector,” says Chris Casgar, Managing Accomplice at The Newcastle Community. “As true followers of popular culture and artistic stewards of this explosive class, Brian and the Super7 management staff are poised for continued progress.”
This week, Super7 will debut 18 unique toys at SDCC, together with new ReAction Figures, Tremendous Cyborg, and ULTIMATES! figures.
The corporate can even launch a crowdfunding marketing campaign for a ThunderCats Cat’s Lair playset, full with an “early chicken incentive.” If the set reaches 3,000 backers by July 30, backers will obtain a Key to Thundera with every set. Extra data on Super7’s SDCC plans could be discovered at our sister publication, The Pop Insider.
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