Spielwarenmesse is planning a brand new format for its PressPreview.
We’ve spoken previously in regards to the 2024 change within the Spielwarenmesse dates, because the honest is deliberate to run from Tuesday to Saturday, Jan. 30-Feb. 3, a change from the earlier iterations which ran Wednesdays to Sundays.
This transformation in weekdays may also have an effect on the planning for PressPreview. Fairly than the same old press occasion happening on the Tuesday earlier than the honest, Spielwarenmesse eG has introduced that exhibitors can use the primary day of the occasion to draw media to their very own stands. These press initiatives can be registered forward of time, so representatives of varied media retailers could have a schedule of occasions to comply with. The schedule has a deliberate launch on the Fundamental Press Convention on the Thursday earlier than 2024’s honest.
ToyAward was additionally usually offered throughout the PressPreview. This Spielwarenmesse, the award announcement may also be built-in into the occasion itself slightly than the day earlier than.
The 72nd Spielwarenmesse in 2023 was a profitable return to the occasion, with a ten% improve in attendance from representatives of the U.S. toy trade, together with the writer of The Toy Ebook, Jackie Breyer. Now, organizers look towards the 73rd Spielwarenmesse in 2024.
Extra data on the upcoming Spielwarenmesse may be anticipated later this 12 months. For persevering with updates relating to the occasion, regulate the official website.