Mattel and pocket.watch have inked a deal that grants pocket.watch unique rights to promote promoting stock for greater than 90 Mattel-branded YouTube channels, together with Barbie, Hot Wheels, and American Girl.
“As pocket.watch works with the largest kid-creators on the planet, we acknowledge that manufacturers like Barbie, Thomas & Buddies, and different Mattel [intellectual property] IP have a number of the largest and most devoted fan bases all world wide,” says Julia Moonves, Senior Vice President for Promoting Gross sales & Model Partnerships at pocket.watch. “As increasingly more content material floods onto digital platforms day by day, having the ability to curate premium stock for our promoting companions that’s each secure and fascinating for youths and the creators we work with is essential, and the Mattel manufacturers present simply that.”
Pocket.watch is likely one of the few corporations that YouTube has licensed to promote content material compliant with the Youngsters’s On-line Privateness Safety Act (COPPA). Now, clock.work, pocket.watch’s promoting gross sales and partnerships division, can provide contextual concentrating on on to official Mattel YouTube content material.
“We take nice care in growing scaled audiences throughout Mattel’s main YouTube channels,” says Jason Horowitz, International Head of Advertising and Media at Mattel. “We’re excited to additional develop on our ongoing partnership with pocket.watch, an organization who is really a trusted accomplice in youngsters’ media house, and who reinforces the intensive worth we’re capable of convey to advertisers by using YouTube as a content material platform.”
Mattel and pocket.watch have been partnered since 2018 by way of media campaigns and influencer content material.