Mojang Studios Indicators New Licensing Companions for ‘Minecraft’ • The Toy E-book

The Minecraft universe continues to develop.

Forward of the model’s fifteenth anniversary subsequent 12 months, Microsoft’s Mojang Studios has entered right into a slate of latest licensing partnerships for the online game model to additional develop its product choices.

New licensing companions embody Crayola for seasonal and social gathering gadgets within the U.S. and Canada; American Greetings for greeting playing cards and wrapping paper within the U.S. and Canada; Crunch Pak for meals and beverage within the U.S. and Canada; Dynacraft for sporting items within the U.S.; Bladez Toys for arts & crafts within the U.Okay., Europe, and Australia; Procos for seasonal and social gathering gadgets in Europe; L Founders Loyalty Packages in Europe; and eventually Andromeda for again to highschool merchandise in Mexico.

What began as a sport and platform for inventive expression has advanced into an evergreen leisure franchise with greater than 150 present licensing companions throughout the globe. The corporate lately launched its newest growth, Minecraft Legends, and introduced an upcoming movie from Warner Bros. and Legendary Photos set to star Jason Momoa (Aquaman) and scheduled to launch in 2025. 

“With an unprecedented scope for creativity, Minecraft has develop into a world phenomenon that fosters revolutionary considering each in-game and thru our branded merchandise, providing followers the chance to work together with Minecraft each bodily and digitally,” says Federico San Martin, World Head of Shopper Merchandise for Minecraft. “Forward of our fifteenth anniversary subsequent 12 months, that is the best time for us to exhibit at Licensing Expo as we glance to develop into new areas of enterprise globally. We’re desperate to share our upcoming franchise initiatives with present and potential new companions and focus on inventive and interesting methods to impress our communities throughout content material, sport updates, advertising and marketing, retail, and promotional actions.”

Go to Minecraft at Licensing Expo in Sales space No. J120 for extra data. 

The Toy E-book and sister publication The Pop Insider can be in attendance at Licensing Expo, June 13-15, 2023. Cease by Sales space No. N249 to fulfill the staff and seize a 2023 Licensing & Leisure Subject of The Toy E-book and our spring problem of The Pop Insider.

To register to attend Licensing Expo 2023 free of charge, go to

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