Licensing Street will formally symbolize the French social media and TV model Molang by Millimages in North America.
“We’re delighted that Molang will be a part of Licensing Avenue’s checklist of excellent and profitable IPs,” says Alexandra Algard Mikanowski, Licensing & Merchandising Director for Millimages. “Licensing Avenue’s method to [licensing and merchandising], particularly their power in retail growth, is a perfect match for this iconic model because it builds on its big reputation with Gen Z and millennial audiences, each on social and on cabinets. We stay up for working collectively to make sure each American fan has a beautiful Molang plushie by the top of the 12 months!”
Molang presently has greater than 950 client merchandise from greater than 80 licensees together with 312 animated TV episodes broadcast worldwide.
“Molang is all about kindness, pleasure, and positivity, with a singular and immediately recognizable type,” says Jason Korfine, Accomplice for Licensing Avenue. “We anticipate finding new methods to broaden this message with thrilling new ideas in style, equipment, house décor, stationery, and extra.”
Molang has gained hundreds of followers on social media within the U.S. previously 12 months whereas six Molang animated sequence aired on Disney Junior, Netflix, Hulu, and different streaming platforms within the U.S.
