MGA Entertainment has named Meabrands as its licensing agent within the Center East and North Africa.
“We’re trying ahead to partnering with Meabrands to develop and develop our licensing enterprise within the MENA area,” says Mindy Puente-Escalera, Senior Vice President of World Licensing for MGA Leisure. “Their experience in licensing on this area, mixed with their robust group of purchasers, makes them the proper match with our globally acknowledged and cherished manufacturers.”
Via the settlement, Meabrands will characterize MGA’s manufacturers together with L.O.L. Surprise!, Little Tikes, Bratz, and Rainbow High primarily within the food and drinks and promotional classes.
“It’s unbelievable to see MGA Leisure in our portfolio, the corporate that for many years all the time launched revolutionary profitable merchandise out there,” says Friderico Gatti, CEO of Meabrands. “We’re aiming to offer the perfect licensing enterprise alternatives in promotions and shopper merchandise to the Center East market; on the similar time supporting and empowering the toy technique of MGA by a complete licensing program.”
Meabrands was based final 12 months and has a crew with 25 years of expertise in worldwide enterprise.
