Melissa & Doug is opening its first retail retailer.
The favored preschool model that makes a speciality of wood and sustainable toys will open its first-ever retail retailer this fall forward of the holiday season. The 1,600-square-foot retailer is scheduled to open its doorways on Oct. 6 in The Westchester, a premium shopping center in White Plains, New York, simply exterior of New York Metropolis and close to Melissa & Doug headquarters in Wilton, Connecticut.
As the corporate’s first brick-and-mortar location in its 35-year historical past, the shop will characteristic a big selection of the model’s top-selling toys throughout classes similar to fake playsets, studying toys, child and toddler merchandise, puzzles, and humanities and crafts. Customers will get a close-up expertise of the element, high quality, and play worth of the toys that isn’t potential via a web-based procuring expertise.
Melissa & Doug has been a mainstay within the toy trade for practically 4 a long time, serving to households ignite creativeness and create lifelong recollections collectively. We’re at all times on the lookout for new methods to share our necessary goal and high quality toys with customers, particularly in the course of the gifting season.
The shop can have skilled model ambassadors on the prepared to help clients with their procuring expertise and advocate the right toy for each baby. Households also can anticipate partaking moments all through, together with a spot the place children can measure what number of “scoops of ice cream” tall they’re, in addition to unique take-home actions. Moreover, Melissa & Doug will honor its thirty fifth anniversary with an in-store debut of the all-new Rainbow Giraffe, a particular version of the long-lasting 4-foot giraffe plush toy. The colourful plush is obtainable on the retailer and on melissaanddoug.com.
“Households actually look to Melissa & Doug when searching for toys that encourage imaginative, screen-free play particularly in these first few years,” says Bridgette Miller, Chief Advertising and Sustainability Officer for Melissa & Doug. “When designing a procuring expertise for folks and caregivers, it was necessary for us to create an atmosphere that basically represented this.”
On opening day, there will probably be prize giveaways, product demonstrations, and extra enjoyable surprises. Melissa & Doug will probably be supporting the shop and driving site visitors via in-mall signage, media and press occasions, native advertising efforts, and sponsorship of the mall’s Santa Expertise. The shop will be discovered on Stage 3 of The Westchester.
