Giochi Preziosi, a serious Italian identify in toys and leisure, has chosen Maurizio Distefano Licensing to handle licensing for the long-lasting kids’s model Cicciobello and the traditional karaoke model Canta Tu.
Born in 1962 with massive blue eyes, a blond bob, and its well-known identification tag, Cicciobello could also be a extremely profitable doll, however additionally it is far more. The evergreen model has gained the hearts of little youngsters for generations, conveying constructive values, nurturing creativity, and inspiring the straightforward joys of position play for greater than 60 years. Cicciobello’s distinctive options and its capacity to cry — a novel innovation on the time — made it memorable within the toy market. Its audience ranges from newborns who can expertise sensory and experiential play with Cicciobello and older kids who can role-play parenthood to oldsters themselves.
“Cicciobello is a longtime model with a constructive message and irresistible attraction to kids and households,” says Maurizio Distefano, President of Maurizio Distefano Licensing. “It’s ideally suited for rising in quite a lot of product classes the place the model’s values make it actually stand out. And it’s, after all, a novel model — and never simply in Italy.”
Likewise, Canta Tu has additionally change into a part of the cultural material of Italy. This beloved audio/video system and microphone has allowed tens of millions of individuals to expertise the thrill of karaoke through the years. The Canta Tu model represents enjoyable, celebration, and togetherness.
“Canta Tu is part of Italian tradition and a novel model that provides many various prospects for licensing collaborations,” says Distefano. “We’re trying ahead enormously to exploring the alternatives this extraordinary model gives with potential licensees.”