Mattel to Launch Extra ‘Barbie: The Film’ Merchandise

Following the resounding box-office success of Barbie The Film, Mattel continues introducing new merchandise impressed by the movie.

The expanded assortment contains dolls sporting outfits instantly impressed by these seen within the movie. Barbie: The Film noticed big success in theaters, raking in additional than $1 billion on the international field workplace, a document for a movie directed by a lady. Research from Euromonitor International indicated an expectation to see the doll business attain $14 billion by 2027, due partly to the film’s launch.

The brand new dolls embrace Barbie and Ken of their inline skating outfits, Barbie in a pink energy jumpsuit, Ken carrying a pretend fur coat and fringe vest, and Ken in a full western match. Bizarre Barbie, performed by Kate McKinnon within the film, can be getting her personal doll. Bizarre Barbie represents a Barbie that was performed with too roughly, a nostalgic thought for a lot of that owned the dolls in childhood.

Barbie continues to be the cultural occasion of the summer time, and as we chart Mattel’s path ahead, she’s going to proceed to function an icon of empowerment and inspiration for generations to return.

Lisa McKnight, Govt Vice President and Chief Model Officer, Mattel

Mattel additionally has plans for a 4-Pack Hot Wheels set that includes Barbie’s Corvette in numerous kinds. Every automobile is 1:64 scale and has a steel physique and chassis. The set will embrace a yellow Corvette based mostly on Ken’s automobile Barbie: The Film.

This latest spherical of Barbie items follows an preliminary June launch of toys impressed by the film from manufacturers similar to UNO, Fisher-Worth, MEGA, and extra. The brand new merch is obtainable for presale now at numerous retailers in addition to Mattel’s Mattel Creations store web page.

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