Mattel has renewed its licensing settlement with Warner Bros. Discovery International Client Merchandise. The cross-category, cross-property settlement will prolong the businesses’ 20-year licensing relationship. Mattel will stay a Warner Bros. toy licensee for the preschool, plush, dolls, autos, video games, and novelty toy classes, growing and advertising merchandise for greater than 50 Warner Bros. Discovery manufacturers and franchises together with DC Universe, DC Tremendous Mates, Batwheels, Harry Potter, Unbelievable Beasts, Mates, Seinfeld, Ted Lasso, and extra.
“Mattel is extremely pleased with our two-decade lengthy partnership with Warner Bros. to create merchandise for followers that includes their favourite Warner Bros. characters and storylines,” says Nick Karamanos, Senior Vice President of Leisure Partnerships at Mattel. “We’re thrilled that Mattel is a companion of selection for the most important and most profitable leisure firms on this planet, and are excited to proceed our partnership with Warner Bros. Discovery as we speed up our companies collectively.”
Pam Lifford, President, Warner Bros. Discovery International Manufacturers, Franchises, and Experiences, provides, “Warner Bros. Discovery has at all times been dedicated to delivering extraordinary merchandise and experiences to audiences world wide and thru our collaboration with Mattel, we’ve been capable of prolong our beloved characters and tales past the display. This partnership has been a testomony of the ability of storytelling and innovation and collectively, we look ahead to exploring new horizons and creating much more inspiring merchandise that may delight followers of all ages.”
