Mattel Plans Collection of Activations and Sponsorships at Toy Honest 2023 • The Toy E book

Trade huge Mattel is ensuring its presence at Toy Fair 2023 is understood, with a collection of activations and sponsorships deliberate to happen all through the honest. 

“Mattel is dedicated to including to the power and pleasure of Toy Honest,” says Steve Totzke, president & chief business officer at Mattel. “You will notice Mattel’s presence throughout the present in quite a lot of alternative ways, together with particular displays and high-profile sponsorship actions that may profit the broad toy group and the beloved present.”

Mattel is sponsoring Toy Honest’s Hospitality Lounge in addition to the Scholar Congress, which inspires students to be taught in regards to the toy business as a possible future profession. The corporate additionally plans to have executives and employees on the present ground, and have activations on the Javits Heart. 

“As the biggest toy commerce present within the Western Hemisphere, and with 98% of exhibit house already offered out, the worldwide toy business is eagerly anticipating Toy Honest,” says Kimberly Carcone, Govt Vice President of World Market Occasions at The Toy Association, producer of Toy Honest. “And, as one of many largest and most recognizable toy firms on this planet, Mattel’s dedication to Toy Honest underscores the thrill all of us really feel about coming collectively once more in New York Metropolis for what will probably be an unforgettable toy, play, and youth leisure occasion!”

Additional bulletins from Mattel and The Toy Affiliation will reveal different deliberate actions as we strategy the 2023 Toy Honest dates. The Honest will probably be operating from Sep. 30-Oct. 3 on the Jacob Ok. Javits Heart in New York Metropolis.