Mattel Groups Up with D.O.M. Household for Furnishings Collaborations • The Toy Ebook

Supply: Mattel/D.O.M. Household/The Toy Ebook

Mattel and D.O.M. Household are coming collectively to launch a line of licensed furnishings.

The 2 collaborations mix Barbie and Evolur and Fisher-Price and Dream on Me. 

“We’re blissful to companion with a legacy like Mattel. The collections are designed to converge our worlds of want-based thought management and need-based product innovation. As each corporations include a sturdy legacy of making IP-driven merchandise that present never-before experiences, the modern, stylish and numerous collections are positive to be a deal with for the shoppers,” says Mark Serure, CEO of the D.O.M Household. “Whereas Evolur and Barbie align with their purpose to empower the brand new era and create luxurious experiences with a ‘playhouse to real-life’ vary, Dream On Me and Fisher-Worth come collectively in concord to create multi-functional merchandise which can be designed to reinforce the rising experiences of childhood, for kids and new dad and mom alike.”

The Barbie by Evolur assortment will characteristic tons of latest furnishings to encourage girls and ladies’ empowerment, together with toddler, twin, full-size, and Queen Beds; double dressers; playhouse hutches; seating; toy bins; youngsters’ recliners; and a conceit. The Fisher-Worth by Dream on Me assortment will characteristic child and toddler furniture, together with convertible cribs, excessive chairs, crib mattresses, playards, nursery gliders, and extra.

Each collections will probably be out there beginning in Q2, with the Barbie by Evolur assortment hitting cabinets across the Barbie film launch. 

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