Mattel CEO Ynon Kreiz to Obtain 2023 IFF Trade Management Award

Ynon Kreiz, Chairman and CEO of Mattel, will obtain the 2023 IFF Trade Management Award on the thirty sixth Israel Movie Competition in Los Angeles on the Opening Evening Gala on Nov. 1. Kreiz spearheaded Mattel’s just lately launched world blockbuster movie Barbie: The Movie

“Ynon Kreiz’s visionary management and unbelievable achievements at Mattel, most just lately Barbie’s triumph on the worldwide field workplace, are thrilling past creativeness,” says Meir Fenigstein, Founder and Government Director of the Israel Movie Competition. “In simply over 5 years, Ynon has remodeled Mattel into an [intellectual property] IP powerhouse, with its first theatrical launch shattering information and changing into a showcase for the experience of the Mattel Films division he created. On a private notice, I fondly recall Ynon as a UCLA Anderson MBA scholar volunteering on the Israel Movie Competition. Now, 30 years later, I’m proud to be recognizing and honoring him on the Competition for his personal wonderful accomplishments.”

The thirty sixth Israel Movie Competition runs Nov. 1-15. The Opening Evening Gala on Nov. 1 will happen on the Saban Theatre in Beverly Hills. The IFF Trade Management Award honors visionaries and transformative changemakers who exhibit exemplary management traits and have achieved important success whereas inspiring others.

“I’ve lengthy admired the work of the Competition to advertise and rejoice Israel’s thriving movie and tv business, introducing the nation’s inspiring content material, creators, and artists to U.S. audiences,” says Kreiz. “I’m honored to be receiving this award from a corporation whose mission I so strongly assist.”

Kreiz joined Mattel in 2018 and has since led a multiyear transformation technique that established Mattel as an IP-driven, high-performing toy firm. Below Kreiz’s management, Mattel Movies has introduced 14 live-action movement footage in energetic growth with main studio companions and Mattel Television has expanded its content material providing and reaches audiences throughout 191 nations in 37 languages.

The corporate’s first main theatrical launch, Barbie: The Film, broke information for Warner Bros. Pictures and filmmaker Greta Gerwig, surpassing the billion-dollar mark in simply over 17 days and proving to be a cultural phenomenon. In Israel, the movie debuted because the highest-grossing film of 2023 thus far. 

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