The times of brightly-colored plastic child toys that muddle new dad and mom’ residing rooms are nearly over. Now, Instagram-worthy, eco-friendly merchandise are filling up Millennial dad and mom’ procuring carts. A brand new era of oldsters is discovering methods to mix its love for aesthetics with the will to buy sustainable, ethically sourced merchandise and child model Mushie is on the forefront of all of it.
Mushie was based in 2018, by Mushie and Levi Feigenson of their Southwest Houston house with the imaginative and prescient of bringing lovely child necessities to fashionable households’ houses. Impressed by Scandinavian design, every product is designed to be purposeful, sustainable, and easy. Since its inception, Mushie’s catalog has grown to greater than 50 merchandise offered in additional than 70 international locations.
Growing Model Id
Mushie’s brand identity is designed to talk to its core viewers. The corporate prioritizes buyer suggestions to make enhancements in response to dad and mom’ and infants’ wants. “Our objective is to make selections round what to purchase your infants as simple as attainable, by producing secure, lovely, and thoughtfully designed merchandise,” says Jessica Terregino, Vice President of Gross sales at Mushie. “It’s our job to remain hyper-focused on that mission and keep true to the Mushie model.”
Mushie makes use of a definite coloration palette, a streamlined, easy-to-use procuring platform, and a dedication to moral, secure, and sustainable merchandise to domesticate a model expertise that actually resonates with the fashionable dad or mum. “You see this model id before everything within the design of our merchandise, which carries by in our artistic content material,” Terregino explains.
Growing Mushie’s catalog of bathtub merchandise, feeding merchandise, bedding, nursing, and first toys requires a multifaceted method. First, the design staff considers security, guaranteeing every product is made with unhazardous supplies, adheres to security pointers, and is designed for sturdiness. Then, they deal with the performance of the product, to make sure its simple to make use of and age-appropriate. “Meaning guaranteeing all our silicone feeding is dishwasher secure so mother or dad can simply clear,” Terregino explains. “Or including smooth silicone handles to our snack cups so a toddler can simply maintain them.”
The ultimate issue is design. “We would like merchandise which can be equally as helpful within the house as they’re lovely to have a look at,” Terregino says.
Creating Aesthetic Child Merchandise
Nobody can deny the affect of social media on parenthood right now, from the inflow of momfluencers to the ever-increasing checklist of must-haves for brand new dad and mom. In right now’s time, it’s not merely sufficient to have the product — it sort of must be cute too.
Mushie decides on the general aesthetics of its merchandise early on, choosing a smooth, impartial coloration palette and baby-approved graphics. Silicone is usually used to create a easy look and baby-proof sturdiness.
Mushie’s model id can also be laden with sustainability, “We prioritize 100% food-grade unhazardous silicone and natural cotton materials to make sure the sturdiness and longevity of our merchandise,” Terregino explains. “We additionally scrutinize our single-use plastic footprint within the packaging design of all our merchandise to create the bottom environmental affect.” Moreover, the corporate works with vetted, fair-trade suppliers.
Giving Again
As extra households select to spend their hard-earned cash in ways in which profit the world at giant, Mushie seems to give back to the group in ways in which shoppers will admire.
“We view group involvement as a long-term dedication to organizations who’re supporting households in want,” Terregino explains. “We try to do our half in making good issues occur in our native communities and on a worldwide scale. Our companions embrace ChabadAid, which implements humanitarian initiatives in Nigeria, in addition to native organizations akin to Texas Kids’s Hospital and the Houston Space Ladies’s Shelter.” Mushie even offers jobs for individuals with disabilities in Denmark, the place their traditional child stacking toy is produced.
As individuals change into more and more involved with their moral and environmental footprint, Mushie offers new dad and mom with peace of thoughts. Not do they should really feel as if they’re including to the chaos, however can spend their cash with pleasure realizing that it isn’t solely good for his or her child however good for the world too. Perhaps that’s a future price mushing over.
A model of this text was initially revealed within the 2023 Classics & Specialty Problem of The Toy E book. Click here to learn the total challenge! Need to obtain The Toy E book in print? Click here for subscription choices!
