Licensing Worldwide Unveils Key Findings in World Licensing Trade Examine • The Toy E-book

Licensing International has launched an govt abstract of its eighth annual World Licensing Trade Examine. The examine, sponsored by Amazon and performed by third-party analysis agency Brandar Consulting, reveals the continued world gross sales development of licensed merchandise throughout classes spanning retail, leisure, sports activities, and extra.

In response to the study, in 2022 the licensing trade carried out higher than the general retail market, partially resulting from elevated income inside the location-based leisure and licensed companies sectors. Driving these outcomes had been worldwide market traits that remained closely impacted by the aftermath of the COVID-19 pandemic as industries battled record-breaking inflation charges and shopper habits shifted towards location-based leisure.

As widespread financial hardship continued to affect markets, shoppers had been confronted with powerful choices relating to spending. Because of this, manufacturers had been a significant level of distinction, driving purchases towards fan-favorite properties and characters.

Key highlights from the 2023 World Licensing Trade Examine embrace:

  • In step with the discovering that location-based leisure was a significant income driver, top-performing development property classes in 2022 included Music (up 26%), Sports (up 19%), and Collegiate (up 11%).
  • Respondents commented on the continued “void” in new leisure manufacturers, with many theatrical releases in 2022 centered on franchise sequels. Company manufacturers stuffed that void by means of refreshed properties and reported 13% development.
  • The Non-Revenue house noticed vital will increase final yr with 25% development and extra brokers had been seen representing Non-Revenue organizations in 2022.
  • Location-Primarily based Leisure/Promotions (up 67%) and Licensed Providers together with Eating places, Inns, Journey, and Hospitality (up 205%) noticed explosive development in comparison with 2021.
  • Pet Merchandise grew 39% and the product class is anticipated to proceed to point out energy as recent data from Forbes stories 78% of pet homeowners right now acquired their pets throughout the pandemic.
  • Range, Equality, and Inclusion (DEI) remained on the forefront of each shoppers’ and firms’ minds, with model homeowners and producers supporting DEI in how they produce their merchandise and shoppers supporting DEI in how they buy them.

“The licensing trade has an ever-evolving skill to fulfill shoppers the place they’re,” says Maura Regan, President of Licensing Worldwide. “In 2022, shoppers embraced location-based services and products, and world manufacturers delivered these experiences by means of gorgeous innovation. Shoppers regarded to rediscover the world whereas connecting with each other in particular person, and property classes corresponding to Sports activities, Music, and Collegiate soared consequently.”

The 2023 World Licensing Trade Examine outcomes are derived from a number of sources of market data in addition to information stories from 41 international locations and all seven main geographic areas. All in all, the evaluation contains particular licensing information from 894 firms spanning the globe.

 The complete report shall be printed later this summer time.

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