LEGO Launches New Rewards Program, Sweepstakes

LEGO is overhauling its LEGO VIP rewards membership and launching LEGO Insider. Very similar to LEGO VIP, adults can earn factors after they store LEGO at and in LEGO shops, however now customers can earn extra factors after they register their whole LEGO assortment, participate in household actions, be the primary to listen to about nice offers and new units, and be part of a group of different LEGO fans to share concepts.

Together with the launch, LEGO is working the LEGO Insiders Treasure Hunt contest. Within the LEGO Insiders Treasure Hunt, customers can scan LEGO bricks utilizing augmented actuality both at dwelling or in LEGO shops to attempt to discover a golden LEGO brick and reveal a prize. Golden bricks can reveal plenty of prizes, together with digital comedian e-book makers, unlocks in LEGO video games, and digital downloads of pictures from LEGO historical past. There is no such thing as a restrict to the variety of LEGO bricks customers can scan in a day.

Supply: LEGO

Six individuals per week in every collaborating nation may also change into LEGO millionaires, profitable $9,000 price of factors to spend within the LEGO Insiders Reward Middle. Winners can spend their factors on reductions on units, member-only merchandise, sweepstakes entries (in choose nations) for collectibles, and extra.

The LEGO Insiders Treasure Hunt runs till Oct. 2. For extra info on the LEGO Insiders Treasure Hunt, head to

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