LEGO is getting dreamy.
The LEGO Group is introducing LEGO DREAMZzz, the primary content material and product theme to be really impressed by the way in which kids dream.
New international analysis of greater than 23,000 kids has proven that 69% are experiencing complicated feelings, akin to stress or loneliness, of their day-to-day lives. One in 4 youngsters (24%) cite occasions on the planet or on social media as causes. Nonetheless, sleep specialists imagine that goals can play a key position in serving to kids course of complicated feelings and interact their imaginations. Two-thirds of the youngsters surveyed (68%) agree, reporting that goals are necessary and assist them be extra inventive in the course of the day.
This ardour for creativity has been dropped at life with LEGO DREAMZzz. Following the launch of the brand new TV show on Might 15, an accompanying product vary will create an leisure and play expertise that places youngsters within the imagination-powered driving seat.
The LEGO DREAMZzz sequence follows the adventures of college associates Mateo, Izzie, Cooper, Logan, and Zoey as they be a part of a secret company and study to make use of the facility of creativeness to journey into the Dream World. In addition they should learn to defeat the tyrannical Nightmare King.
“LEGO DREAMZzz is our very first idea that celebrates the wondrous world of dreaming and explores what occurs when goals grow to be actual, odd youngsters grow to be extraordinary, and creativity is a superpower,” says Cerim Manovi, Inventive Director for LEGO DREAMZzz. “We wish kids to really feel empowered to carry their wildest goals to life and revel within the true drive of their inventive imaginations whereas dreaming – and that is just the start!”
LEGO plans to help the LEGO DREAMZzz launch with activations spanning its retail shops, digital gaming, publishing, and theme park operations.
Retailers can start stocking a spread of LEGO DREAMZzz merchandise starting in August.
The lineup consists of the next units:
- 71453 – Izzie and Bunchu the Bunny
- 71454 – Mateo and Z-Blob the Robotic
- 71455 – Grimkeeper the Cage Monster
- 71456 – Mrs. Castillo’s Turtle Van
- 71457 – Pegasus Flying Horse
- 71458 – Crocodile Automotive
- 71459 – Secure of Dream Creatures
- 71460 – Mr. Ozs Spacebus
- 71461 – Fantastical Tree Home
- 71469 – Nightmare Shark Ship