LEGO Companions With Gameloft to Launch Digital Gaming Expertise for Children • The Toy E book

The LEGO Group is teaming up with Gameloft to carry a web based LEGO gaming expertise to youngsters. Heartlake Friendship Zone is a free interactive expertise the place youngsters can customise their very own avatar and discover the world of LEGO Friends. 

Within the video game, youngsters can work together with LEGO Buddies characters, use emojis and pre-made chats to speak with different youngsters, go on quests, play mini video games, and extra. The platform was designed to create a protected gaming atmosphere the place youngsters can construct friendships, even when they will’t see their pals in actual life.

Greater than a decade after the launch of LEGO Buddies, The LEGO Group has launched new characters designed to have fun and replicate various friendships within the fashionable world. These eight new LEGO Buddies characters — Zac, Nova, Autumn, and extra — act as encouraging pals all through the expertise.

“The launch of the Heartlake Friendship Zone marks one other vital milestone in offering a protected and optimistic on-line atmosphere for youths”, says Tracie Chiarella, Head of Product for LEGO Buddies at The LEGO Group. “As expertise continues to play an more and more necessary function in our lives, it’s essential we prioritize the security and well-being of our kids. By making a platform which presents a safe and fulfilling digital expertise, we’re empowering the subsequent technology to discover friendships on-line in a means that’s each enjoyable and protected.”

Heartlake Friendship Zone is accessible on each cell and desktop.