Kess Enters Licensing Partnership With SEGA of America • The Toy Ebook

Kess has entered right into a licensing partnership with SEGA of America. The partnership will provide Kess the chance to characteristic the enduring blue blur and the Sonic the Hedgehog franchise throughout a wide range of tabletop video games, card video games, and out of doors play objects subsequent 12 months. 

“As an avid Sonic fan myself, I’m extraordinarily excited and proud to announce our latest licensing settlement with SEGA of America,” says Alex Kessler, CEO of Kess. “Licensing has change into an vital a part of our development technique, and our prospects have been asking for Sonic-branded merchandise from us for years. We look ahead to persevering with to develop our video games class by way of this latest license acquisition whereas introducing licensing to our in style out of doors vary for the primary time.” 

Michael Cisneros, Affiliate Director of Licensing at SEGA of America, provides, “We’re very excited on the alternative to companion with Kess to deliver a brand new vary of Sonic video games and out of doors play to the market. The oldsters at Kess have such palpable ardour for Sonic and video gaming franchises, they are surely the right companion to satiate the demand of informal and hard-core followers alike.” 

Go to SEGA at Licensing Expo in Sales space No. O226 for extra data.

The Toy Ebook and sister publication The Pop Insider may also be in attendance at Licensing Expo. Cease by Sales space No. N249 to satisfy the staff and seize a 2023 Licensing & Leisure Challenge of The Toy Ebook and our spring difficulty of The Pop Insider.

To register to attend Licensing Expo 2023 at no cost, go to

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