Karen Eggleston, a licensing, model administration, and advertising veteran with almost 20 years of trade expertise has joined Jazwares as Vice President of Licensing & Shopper Merchandise, North America, whereas trade veteran Kim Bell joins as Senior Director, Licensing. Each are taking over newly created roles on the firm.
Eggleston’s expertise spans licensing, model administration, and advertising throughout gaming and leisure manufacturers together with Nintendo and Pokémon. Her experience consists of creating and driving strategic progress throughout established and rising audiences, markets, and classes, in addition to securing and managing new enterprise alternatives and international partnerships. Throughout her tenure with The Pokémon Firm Worldwide, Eggleston oversaw outbound licensing and promotions and was answerable for increasing the buyer merchandise program to succeed in new classes, retailers, and followers.
Bell joins Jazwares after having served as Director of International and U.S. Advertising and marketing at Moose Toys. With greater than 20 years of expertise in licensing, client merchandise, and model administration, Bell’s toy trade experience consists of figuring out and securing international partnerships and delivering best-in-class merchandise for high toy and leisure corporations. Most lately, Bell was answerable for strategically driving the imaginative and prescient and long-term progress plans for the preschool model Bluey. At Disney, Bell was answerable for main and managing a number of licensees and classes inside the Hardlines toys enterprise for manufacturers akin to Disney Jr., Disney Child, Disney Channel, and Classics, partnering intently with retail on unique applications such because the 12 months of The Mouse Plush assortment.