Journey Media & Occasions to Launch FUNfluential Influencer Marketing campaign Administration Software program for the Toy Trade • The Toy Guide

FUNfluential is a brand new initiative launching this summer season. | Supply: Journey Media & Occasions

It’s no secret that social media performs an enormous function in toy and household buy choices. Influencers and content material creators are key to the success of a robust advertising technique. Journey Media & Occasions — writer of The Toy Book, The Toy Insider, and The Pop Insider — has lengthy acknowledged the facility and significance of influencers, bringing content material creators and types collectively for greater than 13 years at its premiere occasions together with The Toy Insider’s Candy Suite and Vacation of Play.

Now, the corporate is seeking to additional relationships between household manufacturers and influencers with its newest initiative, FUNfluential, a brand-new software program that enables corporations to search out, handle, and observe their influencer campaigns with extra ease than ever earlier than.

This revolutionary software program is particularly designed for the infant, toy, recreation, and household industries. It boasts an easy-to-use interface, it’s extremely inexpensive, and it takes the immense legwork out of making influencer campaigns, resulting in decreased employees time and elevated profitability.

FUNfluential connects creators who love play with manufacturers that construct joyful merchandise.

Launching this summer season, FUNfluential is a ardour undertaking between the toy specialists at Journey Media & Occasions and toy business veteran, Deborah Stallings Stumm.

“As a former toy firm gross sales & advertising government, I skilled first-hand the issue discovering toy-specific influencers, managing campaigns, and monitoring ROI,” says Deborah Stallings Stumm, Co-Founding father of FUNfluential. “FUNfluential is the primary creator marketing campaign software program constructed particularly for our business. With my background in toys, software program growth, and expertise as a household influencer, I’m uniquely positioned to deliver this much-needed device to life.”

“Journey Media is named the toy business authority and FUNfluential is the perfect complement to our portfolio of choices for corporations keen to maximise their advertising affect, “says Jackie Breyer, Vice President & Group Writer of Journey Media & Occasions. “We satisfaction ourselves on relationships with essentially the most impactful influencers and toy producers, and bringing these two events collectively will obtain most advantages for each teams.”

For Influencers:

Influencers who want to grow to be FUNfluencers are inspired to observe @funfluential on Instagram and attain out to whats There isn’t a value for certified influencers to hitch.

For Producers or Businesses:

Toy producers or companies curious about studying extra about FUNfluential or experiencing a dwell demonstration can contact:

  • Jackie Breyer (
  • James Devin (
  • Stephanie Infantino (

FUNfluential is the FUNctional solution to encourage play!

Able to get social with FUNfluential? Join with the group on Instagram, TikTok, and LinkedIn.

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