Jazwares to Debut New Squishmallows Licensees at Licensing Expo • The Toy E book

Jazwares is coming to Licensing Expo in Las Vegas with almost 20 new licensees for Squishmallows

“Squishmallows proceed to achieve properly past the toy aisle granting us the chance to curate a full 360-degree licensing portfolio which permits our hundreds of thousands of followers to dive even deeper into the fascinating world of Squishmallows,” says Judd Karofsky, Government Vice President for Jazwares. “At Licensing Expo we’re desirous to debut thrilling and distinctive new merchandise throughout quite a lot of classes that we all know followers all over the place are going to like.”

The licenses embrace games, apparel, accessories, and extra.

“The monumental progress of our Squishmallows Shopper Merchandise program is a testomony to the power and recognition of the model and the various methods it’s celebrated and loved worldwide,” says Sam Ferguson, Senior Vice President of International Licensing for Jazwares. “As we additional have interaction new category-expanding collaborations, Squishmallows continues its evolution as a extremely acclaimed, multi-generational international way of life model accessible to all anytime, anyplace.”

Jazwares is teaming up with the next corporations: 

  • Andrews McMeel: Squishmallows books and calendars
  • Ashtel Studios: Squishmallows oral care merchandise, tissues, and first assist provides
  • Blueprint: Squishmallows stationery and back-to-school provides
  • Buffalo Games: Squishmallows puzzles
  • Centric Manufacturers: Squishmallows pajamas and robes
  • Corsair: Squishmallows skincare, fragrance, and different magnificence equipment
  • Curious Universe: Squishmallows arts and crafts provides
  • DIFUZED: Squishmallows attire, luggage, and equipment
  • Erve: Squishmallows attire, socks, and underwear
  • Finsbury Meals: Squishmallows celebration cake
  • Lazerbuilt: Squishmallows headphones and tech equipment
  • Comfortable Helpers: Squishmallows warmable characters
  • H.E.R. Equipment: Squishmallows hair equipment and jewellery
  • Komar: Squishmallows sleepwear, robes, and pill circumstances
  • Trendy Connoisseur Meals: Squishmallows seasonal meals merchandise
  • Stor: Squishmallows lunchware and drinkware
  • Prime Trenz: Squishmallows fidget toys, together with magnetic sliders, pop fidgets, and water wigglers
  • What Do You Meme: Squishmallows card recreation with unique Benny plush
  • Winning Moves: Squishmallows video games, together with Prime Trumps and an official Monopoly recreation with unique plush

Licensing Expo attendees can try the entire newest Squishmallows licenses at Sales space No. S212.

The Toy Book Magazine

The Toy E book and sister publication The Pop Insider will likely be in attendance at Licensing Expo, June 13-15, 2023. Cease by Sales space No. N249 to satisfy the staff and seize a 2023 Licensing & Leisure Subject of The Toy E book and our spring situation of The Pop Insider.

To register to attend Licensing Expo 2023 free of charge, go to licensingexpo.com.

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