“Hiya Kitty is among the world’s hottest cross-generational manufacturers and as grasp toy licensee Jazwares has the super alternative to be a part of its storied legacy at retail, serving to form and create an infinite and vibrant chapter of play,” says Jeremy Padawer, Chief Model Officer, Jazwares. “We will’t wait to introduce followers of all ages to a brand new stage of enjoyable with our Hiya Kitty and Mates line that provides an revolutionary and genuine solution to work together with character favorites whereas additionally celebrating the beloved model.”
Jazwares will design, manufacture, and market a diversified line of toys that includes Sanrio characters, anticipated to launch in 2024. The road will embrace characters equivalent to Hiya Kitty, Kuromi, My Melody, Cinnamoroll, and Keroppi, in addition to characters well-known from their related Netflix collection equivalent to Aggretsuko and Gudetama. The road is predicted to incorporate plastic toys, plush, and seasonal objects.
Jazwares has an extended historical past of creating toys and different merchandise with plenty of common manufacturers equivalent to Pokémon, Star Wars, CoComelon, and Fortnite.